Munich/Hong Kong. On the event of Art Basel Hong Kong 2024, BMW and Alex Israel will current REMEMBR, an AI-powered, participatory and interactive video set up that guides guests on a journey by time and reminiscence in a fascinating fusion of artwork and know-how. The participating set up will rejoice its debut in Asia and revolves across the all- electrical BMW i7 and its revolutionary in-car expertise options. REMEMBR can be exhibited from March 28 to 30, 2024, on the Hong Kong Convention & Exhibition Centre (HKCEC). As Global Partner of Art Basel, BMW will as soon as once more present the VIP automobile service on the present.
Alex Israel is an esteemed modern artist primarily based in Los Angeles, identified for his revolutionary and thought-provoking work that always explores the intersection of widespread tradition, artwork and know-how. His physique of labor, which incorporates work, sculpture and mixed-media installations, often attracts inspiration from the colourful tradition and iconic imagery of his hometown. Israel’s distinctive inventive perspective permits him to seize the zeitgeist of contemporary life in a means that’s each insightful and interesting. REMEMBR, which developed in collaboration with BMW utilizing the BMW i5 as a pivotal inspiration, premiered at Art Basel Miami Beach in 2023. For the Asian debut in Hong Kong, will probably be additional developed and centred across the all-electric BMW i7. The video set up showcases Israel’s dedication to exploring the boundaries of what artwork could be within the digital age.
“For more than 50 years, BMW has collaborated with some of the most creative and inspiring artists in the world – while promoting the creative spirit that drives our brand forward and inspires us all,” says Raymond Tan, Managing Director, BMW Group Importer Region Hong Kong Macau and Taiwan. “We’re thrilled to collaborate with Alex Israel on this project and to celebrate the Asia premiere together with the all-electric BMW i7 at Art Basel Hong Kong.”
Israel labored carefully with BMW to develop AI know-how that may gather, filter, compose and choreograph the customer’s telephone’s digital camera content material. In an immersive set up throughout seven custom-designed screens, visitors are invited to find the hyper-memories of Alex Israel and, equally, share their very own.
“Working on REMEMBR with BMW has been an incredible learning experience. After the premiere of REMEMBR at Art Basel Miami Beach, I had the opportunity to further develop my initial concept on the basis of the BMW i7,” stated Alex Israel. “I often say that my real studio is my car. I get most of my ideas while I’m driving. I experience it as a very inspiring process: it brings back countless memories, sparks my imagination, and helps me to generate new memories and new ideas. The i7, with its AI technology and the My Modes feature, resonated for me as a milestone in the evolution of human-machine relationships. This car is an individually tailored capsule, a vessel for traveling through the world, but also through ones own subconscious mind. In a similar vein, our smartphones have evolved from mere communication devices into digital diaries and external hard drives for our memories. REMEMBR aims to revisit and share these memories in an engaging way. I’m excited for visitors to explore it and themselves this March at Art Basel Hong Kong.”
REMEMBR displays BMW’s dedication to innovation, cutting-edge know-how and luxurious design, that are key options of the BMW i7. The i7 represents the enjoyment of transferring ahead as a logo of integration and an empowering mindset. It represents the emotional spearhead that mixes tech magic, consolation, and human-centric design in a completely electrical automobile. The BMW My Modes permit the automobile to answer the driving force’s mindset with totally different sensory environments, making a human-centred method to using know-how.
Experience REMEMBR and the all-electric BMW i7:
March 28–30, 2024
BMW Lounge at Hong Kong Convention and Exhibition Centre (HKCEC) – Level 3 Concourse
1 Harbour Road, Wan Chai, Hong Kong SAR, China
The BMW Group’s Cultural Engagement, with unique updates and deeper insights into its international initiatives could be adopted on Instagram at @BMWGroupCulture.