Lawrence Stroll, the executive chairman of Aston Martin’s road car business and owner of the Formula 1 team, believes that he deserves to be knighted for his efforts in saving the company and setting it up for future success.

In a media interview before the firm’s capital markets day, Stroll expressed his belief that he should be recognized for his achievements. He stated, “I should be knighted for what I’ve done. I’ve saved thousands of jobs and built a new Formula 1 factory with hundreds of millions of investment.”

Stroll emphasized the significant investment he has made in Aston Martin, which amounts to around £1.5 billion. He described it as a huge show of his belief in the company and its future success.

Setting Aston Martin up for long-term success has been a challenging task that typically takes between five and 10 years for industrial companies. However, Stroll believes that achieving this feat within just three years demonstrates his determination and commitment.

Despite negative media coverage affecting Aston Martin’s performance, Stroll remains confident in the brand’s future. He believes that external perception still carries a sense of negativity due to the impact of the company’s IPO, but he emphasizes that the current management team has made significant progress over the past three years and is focused on future endeavors.

Stroll draws attention to the evidence of Aston Martin’s success in the form of increased car prices and improved margins. The average sale price of an Aston is expected to rise from £157,000 in 2020 to £223,000 in 2023, with a margin goal of 40% for future cars.

Under Stroll’s leadership, Aston Martin has already introduced the Aston Martin DB12 and has plans for the Vantage and DBS replacements, the Valhalla mid-engined supercar in 2024, and the company’s first EV in 2025. The partnership with Lucid will provide crucial motor and battery cell technology for Aston’s upcoming electric vehicles.