In early July, Toyota provided another glimpse of the upcoming Land Cruiser for the American market. The legendary off-roader will be reintroduced in the United States as a new generation, likely debuting as a 2025 model. Although nothing has been officially confirmed, the SUV is expected to closely resemble the new Land Cruiser Prado designed for the European market.

The latest teaser images revealed a large, boxy SUV with short overhangs and retro styling. The overall profile strongly resembles the Lexus GX, with some distinctive Toyota elements such as the radiator grille and LED signature lights at the front. Unlike its more stylish Lexus sibling, the new Land Cruiser doesn’t feature a roof spoiler, but this design choice isn’t necessarily negative.

If you like what you see, here’s some good news. Toyota plans to position the Land Cruiser a bit lower in the market, allowing more room for the Lexus GX in the lineup. While pricing details for the 2025 model are still unknown, it is expected to be more affordable than the previous generation, which was discontinued after the 2021 model year. The 2021 Land Cruiser had a starting price of over $85,000, whereas its successor could possibly start around $60,000.

It’s worth mentioning that Toyota may position the new Land Cruiser as a niche product in the US market. According to recent reports, it could share its powertrain with the new Tacoma, meaning it may be equipped with a 2.4-liter turbocharged engine. The US market is likely to offer two trim levels, with the more expensive one featuring TRD Pro-inspired off-road enhancements.