The current Nissan Frontier debuted for the 2022 model year after a long previous-generation run. Now, the Japanese brand is bringing back the Hardbody nameplate as a special package for the 2024 Frontier. However, this ’80s nostalgia comes at a price – over $40,000.

The least expensive 2024 Nissan Frontier Hardbody is priced at $42,095. This package is only available on the Frontier SV 4×4 trim, which starts at $36,870 for the shorter 5-foot bed. Nissan states that the Hardbody Package costs $3,890, and there’s also a mandatory $1,335 destination charge for Frontier trims. When you add all of these costs together, you arrive at the aforementioned price.