Ford is working on a revised version of the popular F-150 truck, and now we have confirmation of its official debut. During Ford’s second-quarter earnings conference call, CEO Jim Farley announced that the 2024 F-150 will be unveiled at the 2023 North American International Auto Show in Detroit in early September.

While no specific details were provided about the changes, Farley hinted that they would go beyond just cosmetic updates.

“We plan to introduce … an all-new F-150 and F-150 PowerBoost Hybrid at the Detroit show in September,” Farley stated during the conference call.

It’s worth noting that it is unusual to use the phrase “all-new” for a truck that is not very old. The current-generation F-150 was launched in 2020 as a 2021 model, featuring a conservative exterior design, an updated interior, and the introduction of the hybrid model. Given that F-150 sales are already surpassing the overall pickup truck market by a significant margin, a complete overhaul for the 2024 model year seems unlikely.