Ford has unveiled the latest version of its best-selling F-150 pickup truck, the 2024 Ford F-150. The new model comes with improvements in technology and functionality, as well as new features designed to enhance ease of use.
In the 2024 model year, Ford plans to include many of its high-end features as standard options. This includes a wide range of driver-assist features and more powerful engine options.
For the past 75 years, the Ford F-Series has been known for delivering tough, capable, and smart trucks. In fact, the F-Series has been the best-selling pickup of the year for 46 of those 75 years.
The 2024 F-150 will offer increased production of the Power Boost Hybrid, allowing for a greater variety of trim levels and optional features to suit every use and personality.
What’s New on the 2024 Ford F-150
Ford Will Offer Eight Trim Levels for the 2024 F-150
- XL
- STX
- XLT
- LARIAT
- King Ranch
- Platinum
- Tremor
- Raptor
One of the highlights of the 2024 F-150 is the improvement in performance, particularly the power and torque boost in the popular 2.7-liter EcoBoost engine. Ford is focused on refining what makes their trucks exceptional, allowing consumers to benefit from their ongoing efforts.
Engine Options for the 2024 F-Series of Trucks Will Include:
- 2.7-liter EcoBoost V-6
- 3.5-liter EcoBoost V-6
- 5.0-liter Ti-VCT V-8
- 3.5-liter PowerBoost Full Hybrid V-6
- High-Output 3.5-liter twin-turbocharged V-6
- High-Output 5.2-liter Supercharged V-8
All engine options are designed for optimal horsepower and torque, allowing drivers to take full advantage of the truck’s impressive payload and towing capacity. The 2024 F-150 features a fully boxed high-strength steel frame with a military-grade aluminum alloy body, ensuring durability and strength.
Ford Truck general manager, John Emmert, emphasizes that the F-150 is built tough and has a mission to provide drivers with reliable and powerful capabilities.
Ford’s Hybrid Power Efforts Pay Off for the Buyer
The 2024 F-150 features technology and quality-of-life improvements, along with enhancements in performance. It includes trailer and hitching aids, hands-free driving features through Ford BlueCruise, and enhanced electric power exporting capabilities.
The PowerBoost-equipped trucks offer the most exportable power on demand among gas-powered pickups in its class, with ProPower onboard available in 7.2 kW.
Ford leads the hybrid pickup space with its F-150 and Maverick models, covering more than three-quarters of the entire market. Ford’s refinement of smaller EcoBoost and hybrid powertrains across all classes positions them as an experienced automaker. The F-150 is ranked as the top-selling full-hybrid truck of 2023.
Ford plans to double production of their hybrid options to increase their market share and make advanced tech more accessible to consumers. They aim to offer top features without the premium price, solidifying their market dominance.
Technology Reaches New Heights in the 2024 F-150
The 2024 F-150 is the most connected and smartest F-150 to date. It features ten standard driver-assist features, including the BlueCruise 1.2 system that allows subscription-based hands-free highway driving and lane-change assist.
The ProPower onboard power exporting system, an industry-first and class-exclusive, is now a standard feature for all PowerBoost-equipped trucks. Ford offers three power options: 2.0 kW, 2.4 kW, and 7.2 kW, with the 7.2 kW power option being the most popular among customers.
The new F-150 also includes multi-functional tailgate features such as dual-access fold-down steps and work surface capabilities. The ProAccess tailgate, available as an upgrade, provides enhanced access to the bed with a one-hundred-degree fully integrated swing gate.
Ford has also refined the towing and hitching technology, making it easier for drivers to maneuver. The Pro Trailer back-up assist feature utilizes the rear camera and radars to align the hitch and coupler, controlling truck speed and braking.
2024 F-150 Notable Standard Safety Features
- Pre-collision assist
- Automatic emergency braking
- Blind spot information system
- Cross-traffic alert
- Lane-keep assist
- Reverse brake assist
The 2024 F-150 comes with SYNC 4 and a 12-inch LCD interface, along with a 12-inch digital cluster display for real-time vehicle information. Optional upgrades include a head-up display.
2024 Ford F-150 Off-Road Options
The 2024 F-series lineup includes three off-road options: the F-150 Tremor, Raptor, and Raptor R.
The Tremor is a purpose-built off-road model with unique body styling and heavy-duty upgrade options. It includes a modular front bumper for easy accessory installation, an available light bar for increased visibility, and a Ford Performance winch kit with a 12,000-pound winch. The interior of the Tremor features tremor-specific accents and stitching.
The Raptor and Raptor R offer enhanced suspension with FOX Dual Live valve shocks for a controlled and confident driving experience. The trucks feature position-sensitive compression control and continuously variable rebound controls for improved off-road and on-road performance. The Raptor’s five-link rear suspension system provides excellent stability and traction.
2024 Ford F-150 Raptor Standard Off-Road Upgrades
- FOX Racing Shox with 3.1-inch damper on front and rear
- Five-link suspension
- Panhard rod
- Four-wheel antilock brakes
- AdvanceTrac with roll stability control
- Terrain management system
- Trail Control
- Trail one-pedal drive
- Trail turn assist
The Raptor stands out with aggressive body styling that enhances its off-road capabilities.
Ford has also simplified the ordering and buying process for the 2024 F-150, making it more streamlined. They have included many standard features that were once considered optional upgrades, setting a new standard for amenities. Pricing details have not yet been announced.