VW Says There’s No Market for an ID.Buzz Camper Van

VW Says There’s No Market for an ID.Buzz Camper Van

VW Says There’s No Market for an ID.Buzz Camper Van

When the Volkswagen ID. Buzz debuted back in 2022, discuss of a pop-top camper mannequin just about debuted with it. And why not? Camping adventures and the traditional VW bus go collectively like peanut butter and chocolate, however a contemporary tackle this formulation is probably going years away, if it materializes in any respect. That is, no less than in an ID. Buzz California camper coming straight from Volkswagen.

The holdup is not development problems as reported last year. According to Autocar, VW executives merely do not see sufficient demand to warrant the expense of constructing it proper now. Citing Lars Krause, gross sales and advertising and marketing head for VW, there are some anticipated growth challenges which might be typical for any new mannequin. But additionally, consumers aren’t able to decide to an electrical camper.

US-spec 2024 Volkswagen ID. Buzz LWB exterior driving shots

“I can tell you we always start from the market, and looking at the market figures and looking closely at our customers, it turned out that the need for these types of vehicles— BEV-driven campers—is not there yet from our perspective,” mentioned Krause, as reported by Autocar.

He additional states that demand is predicted to extend by the tip of the last decade and that VW is concentrating on that timeframe for a doable ID. Buzz California launch. In the meantime, there’s the Volkswagen California based on the T7 Multivan slated for European markets this 12 months. It debuted final August as a near-production prototype, bringing the long-lasting California moniker and pop-top roof to a plug-in hybrid platform.

VW Commercial Vehicles CEO Carsten Intra believes it’ll function a stepping stone towards electrified campers, and as such, we suspect its gross sales can be monitored very carefully. If consumers do not reply to a bigger PHEV California, it is affordable to suppose a smaller EV California could possibly be nixed utterly. Only time will inform on that entrance.

The irony is that, regardless of bearing the identify of a US state, the VW T7 California will not be provided on the market in North America. When (or if) the ID. Buzz California goes stay, it might make the journey. It could be primarily based on the long-wheelbase mannequin, which is the one model provided to US consumers.