“Our focus is on the GTI itself, not just a model. What makes the GTI an icon? What can we add to it? The ID 2 aligns perfectly with the GTI; it’s stable, likable, and has that secret ingredient. These are the three elements we identified in our design to regain our status as a beloved brand. We made it approachable and friendly, which holds significant power. It’s not excessively aggressive. With a Golf GTI, you never feel embarrassed. In some hot hatches, there are certain situations where you might feel embarrassed. This is about ‘unpimping’ my ride, not a boy racer car.”
What does ‘stable’ mean in terms of design?
“It refers to something that appears strong and not flat. The original Beetle had specific shapes to provide stability to the sheet metal. Stability can encompass various aspects, but essentially, it means not looking like it’s about to topple over. That’s why we have a robust C-post to make it exude strength and stability.”
Which models will be part of the GTI range in the ID era?
“We won’t saturate the market with the GTI; that could jeopardize its appeal. Some segments might be better suited for other options. We’ll start with the lower hot hatch segment.”
What about the R brand? And GTX?
“Compared to the R brand, the GTI is more practical and caters to the real world rather than the track. In the EV world, R will undoubtedly have a future. The R brand is more focused on record-breaking and cars meant for the Nurburgring. On the other hand, the GTX will cover specific segments and feature four-wheel drive capabilities. The ID GTI we’re working on is front-wheel drive, keeping it true to the GTI’s heritage.”
What price range are you targeting for the ID 2 GTI?
“We can’t disclose that information at the moment. However, for the ID 2, our aim is to offer it for €25,000. Nothing else in the market will provide the same value at this price point. Similar to how we convinced people with a more affordable car like the Mk1 GTI, our focus is on creating an approachable vehicle that resonates with the masses.”
Is it more enjoyable to work on small cars compared to big cars?
“I had a great time at Bentley! I thoroughly enjoyed the work we did there. The Batur project was simply amazing, and it was completed in a relatively short time. I truly cherished that experience. However, I also find immense satisfaction in the work we’re doing now. My time at Bentley taught me a lot about brands and their essence. Within a year, Bentley created the Queen’s car and won Le Mans. The strength of Bentley is truly remarkable. I came to VW with the hope of achieving something similar, blending emotions with practicality.”