Following Elon Musk’s spontaneous unveiling of the rebrand, many people have noticed that the new X logo seems to be an open-source Unicode character represented by the hex code U+1D54F. The Unicode character, as per Unicode’s Terms of Use, is intended for “personal or internal business uses only” and not for product usage. As the Unicode Consortium has not made any public statements about its usage, it is possible that the X logo was made bold to differentiate it for commercial purposes.

However, the design of the logo may only be half of the challenge for Twitter. The letter X is commonly used by numerous companies and is associated with more than one trademark, including one belonging to their direct competitor, Meta, and another belonging to Microsoft. The active trademark for Meta’s X allows for various applications, including digital and social media, which could pose a problem for Musk’s company, as they offer similar services.