TVS Motor Company is a major manufacturer of two- and three-wheeled vehicles popular in many countries, offering both combustion and electric options.

In 2020, TVS Motor rescued Norton Motorcycles, a troubled British company that had gone into administration, and also manufactures bikes for BMW.

TVS Motor and European automotive distributor Emil Frey have announced a new partnership. Emil Frey will start distributing TVS motorbikes across Europe in 2024.

Models headed to Europe include the TVS Ronin, Apache RR 310, Apache RTR 310, TVS Jupiter 125, TVS NTORQ, TVS Raider, TVS iQube S, and TVS X.

Emil Frey is one of the largest independent automotive dealer groups in Europe by revenue.

TVS’s expansion into Europe brings potential for growth, especially with the increasing demand for small electric runabouts like the TVS iQube S and TVS X in urban centers with low-emissions zones.

TVS motorbikes will initially roll out in France, with potential for the popularity of options like the Apache RR 310 and RTR 310 based on pricing and availability.