Toyota is hinting at a new car with the statement “A new dawn is coming” and a dark image. While it’s unclear which car the company is teasing, the next-generation Camry appears to be the most likely candidate for a debut.

In the image provided by Toyota, the pointy running lights are clearly visible. On the passenger side of a brighter version of the picture, there’s a glimpse of the lower fascia, indicating a possible TRD version. The badge is prominently placed on the nose.

According to a report from February 2023, the new Camry is expected to debut in 2024. This aligns with Toyota’s teaser campaign for the next-generation model. The brand previously used a similar strategy for the 2024 Tacoma pickup, releasing various images before the official unveiling.

Technical details about the new Camry are still limited. It’s said to be based on an evolved TNGA-K platform, but no information about the powertrain has been revealed. It’s likely that both internal combustion engines and hybrid options will be available.

As for the interior, since this is the first image of the vehicle, there are no specific details about its design. However, Toyota’s recent models, like the Prius and Crown, feature a large portrait-oriented infotainment screen on top of the center stack. The Camry is expected to continue offering advanced safety features.

The Camry is a crucial product for Toyota in the United States, consistently ranking among the best-selling vehicles. In 2022, it was the fifth best-selling car in the country, with 295,201 units sold. However, its popularity is not as high in Japan, where Toyota reportedly discontinued sales after it dropped below 6,000 units.