The new brand identity was first showcased on the Mahindra Thar.e concept and will be featured on all future EVs
The new brand identity will be used for Mahindra’s upcoming XUV and BE (Born Electric) range.
The new logo represents ‘infinite possibilities’ and pays tribute to the carmaker’s racing heritage.
In addition, Mahindra revealed a new brand and audio anthem called ‘Le Chalaang’ composed by A. R. Rahman.
The new EV range will include more than 75 sounds to indicate various functions such as seatbelt alerts and turn indicators.
Mahindra’s EV lineup will kick off with the XUV.e8 (the electric version of the XUV700) in 2024, followed by the BE range in 2025 and beyond.
As part of its Independence Day 2023 presentation, Mahindra unveiled a new brand identity for its upcoming electric vehicle (EV) range. The EVs will be built on the INGLO modular platform and will include models from both the XUV and BE (Born Electric) series. This is the second time the carmaker has updated its identity, with the previous update taking place in 2021 prior to the launch of the Mahindra XUV700.
Details of the New Logo
The new logo is a modern interpretation of Mahindra’s iconic ‘Twin Peaks’ emblem, symbolizing ‘infinite possibilities’ and reflecting the brand’s racing heritage. It also incorporates the traditional ‘M’ mark with a contemporary approach, showcasing the carmaker’s commitment to sustainability.
The new brand identity made its debut on the Thar.e concept and was unveiled by Mahindra’s new EV subsidiary, Mahindra Electric Automobiles Limited (MEAL). The first model from the upcoming EV range to feature the new logo will be the Mahindra XUV.e8, set to launch in 2024.
In addition to the new brand identity, Mahindra also unveiled a new brand and sonic anthem called ‘Le Chalaang,’ created in collaboration with Bollywood music composer and singer A. R. Rahman. It features over 75 sounds that will be used to indicate various functions, including drive sounds both inside and outside the vehicle, seatbelt alerts, and turn indicators.
Mahindra has partnered with renowned brands like Harman and Dolby Atmos to provide a 360-degree surround sound experience in its upcoming EV lineup. These sounds will be accompanied by visual enhancements such as active ambient lighting and high-resolution animations.
The electric version of the XUV700, called the XUV.e8, will be the first EV to be launched by Mahindra in late 2024. This will be followed by the XUV.e9, a coupe alternative to the XUV.e8. The BE range will be available from 2025, with the BE.05 scheduled for release in October 2025.
The Mahindra Thar.e takes a significantly bolder and more contemporary approach to the off-roader
The Mahindra Thar EV has made its global concept debut, officially called the Thar.e at the carmaker’s Independence Day 2023 event in South Africa. Importantly, it breaks cover as a five-door version, which gives us the first insight into its ICE version, which is scheduled to go on sale early next year.
A New Design Language
The Thar.e still retains the boxy SUV silhouette like the current three-door Thar, but with several updated visual elements as a future product. The closed grille showcases the “Thar.e” illuminated letters and is flanked by squared elements. It even includes illuminated bars as a tribute to the slatted design of the original Thar.
The block-like proportions are complemented by the presence of chunky bumpers, bulging wheel arch claddings, and large off-road ready wheels.
The Thar EV will be offered in a five-door version, with its wheelbase ranging from 2,775mm to 2,975mm, approximately. It will be built on a customized INGLO P1 platform, which increases the wheelbase of the Thar.e by 325mm compared to the three-door ICE version.
A Futuristic Interior
The cabin of the Thar EV is quite different from the current Thar. It features an upright dashboard design with a rectangular-shaped fully digital driver’s display and a two-spoke steering wheel.
The center stage is occupied by a wide console that houses the gear lever, low-range gearbox, and drive modes. The large touchscreen infotainment system is directed towards the driver as part of the cabin’s ergonomic detail.
Battery Specifications
It is expected to come with a big battery pack and a range of over 400km. A dual electric motor setup is expected, while 4WD with terrain-specific drive modes might be standard.
While this is just a concept version, we might see a production-ready version not before 2026. It is expected to be priced over Rs 25 lakh (ex-showroom).
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The teaser first up exhibits the ‘Re.Born Electric’ branding, which suggests it may very well be utilizing a derivation of Mahindra’s new ‘Born EV’ INGLO platform. This idea Thar.E will sport a yellow shade and options a number of square-circle parts for the vertically LED tail lights. Overall, it’s prone to sport a futuristic tackle the present Thar’s design as an electrical three-door compact off-roader.
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What Can We Expect From The Thar EV?
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The Thar EV can be one of many few fashions on the planet to hold an electrical powertrain underneath a fairly old-school and rugged-friendly ladder-frame chassis. Mahindra’s new platform is designed to equip 60kWh and 80kWh battery packs, and it’s 4×4 appropriate. If the Thar.E is a three-door providing, the smaller battery pack is extra probably, maybe with selection of each rear-wheel drive and four-wheel drive setups, identical to the ICE model.
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Based on its present providing, the XUV400, the electrical Thar with the bigger battery and even with 4×4 may promise a spread of round 400km.
If the Mahindra Thar.E truly comes into manufacturing, one can anticipate it to be priced north of Rs 25 lakh (ex-showroom). It undoubtedly received’t have any electrical off-road rivals, however may be seen as a life-style various to the upcoming Tata Sierra EV, or the extra accessible various to the electrical Jeep Wrangler that can also be being developed for the worldwide market.
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“,”score”:4.2,”carDekhoLogo”:”https://stimg.cardekho.com/pwa/img/CarDekho-Logo-whiteV1.svg”,”cityName”:”New Delhi”,”presentOfferTag”:false,”showFillButton”:false,”isFtc”:false,”modelSlugUrl”:”byd-e6″,”defaultKey”:false},”sellers”:[{“is_exclusive”:”1″,”outletName”:”Watermark Byd”,”outletId”:”271833″,”locality”:”Plot No H-29tSec 63″,”city”:”Noida”,”multipleDealerByModelNameMap”:true}],”customizedOfferAccessible”:false}],”widgetHeading”:”Users who considered thar e are additionally taking a look at”,”openDCBPopup”:true,”fullCard”:false},”upVote”:0,”downVote”:0,”schema”:[{“datePublished”:”2023-08-06G11:32:56 +0530″,”image”:{“@type”:”ImageObject”,”Height”:”420″,”Width”:”696″,”url”:”https://stimg2.cardekho.com/images/carNewsimages/userimages/650X420/31241/1691301730849/ElectricCar.jpg”},”articleBody”:”The electric Mahindra Thar concept will be unveiled on August 15, to debut alongside the earlier teased pickup concept Mahindra is going to showcase an electric version of the Thar at its grand event on August 15. Expected to carry the Thar’s bold and upright presence with modern and flashy design elements. Likely to offer up to 400km of range and could pack more performance than the current Thar. If launched, it could be priced above Rs 25 lakh (ex-showroom). Mahindra Thar EV incoming! The Indian carmaker has put out a big teaser ahead of its grand unveiling event on August 15. Based on the lettering shown, it’ll likely be called the Thar.E and the concept version and will be seen sharing the stage with a new pickup truck concept. What Does The Teaser Say? A post shared by CarDekho India (@cardekhoindia) The teaser first up shows the ‘Re.Born Electric’ branding, which suggests it could be using a derivation of Mahindra’s new ‘Born EV’ INGLO platform. This concept Thar.E will sport a yellow shade and features several square-circle elements for the vertically LED tail lights. Overall, it is likely to sport a futuristic take on the existing Thar’s design as an electric three-door compact off-roader. What Can We Expect From The Thar EV? The Thar EV would be one of the few models in the world to carry an electric powertrain under a rather old-school and rugged-friendly ladder-frame chassis. Mahindra’s new platform is designed to equip 60kWh and 80kWh battery packs, and it is 4×4 compatible. If the Thar.E is a three-door offering, the smaller battery pack is more likely, perhaps with choice of both rear-wheel drive and four-wheel drive setups, just like the ICE version. Based on its current offering, the XUV400, the electric Thar with the larger battery and even with 4×4 could promise a range of around 400km. Also Read: Mahindra Teases New Pickup Concept, Probably Electric, With Scorpio N Styling Expected Price If the Mahindra Thar.E actually comes into production, one can expect it to be priced north of Rs 25 lakh (ex-showroom). It definitely won’t have any electric off-road rivals, but can be seen as a lifestyle alternative to the upcoming Tata Sierra EV, or the more accessible alternative to the electric Jeep Wrangler that is also being developed for the global market.Read More on : Thar Automatic”,”@type”:”NewsArticle”,”author”:{“@type”:”Person”,”name”:”Tarun”,”url”:”https://www.cardekho.com/authors/tarun-kochar-106.html”},”publisher”:{“@type”:”Organization”,”name”:”CarDekho”,”logo”:{“@type”:”ImageObject”,”Height”:”21″,”Width”:”221″,”url”:”https://img.gaadicdn.com/pwa/img/logo/CD-108×19.png”}},”description”:”The electric Mahindra Thar concept will be unveiled on August 15, to debut alongside the earlier teased pickup concept Mahindra is going to showcase an electric version of the Thar at its grand event on August 15. Expected to carry the Thar’s bold and upright presence with modern and flashy “,”dateModified”:”2023-08-06G11:32:56 +0530″,”mainEntityOfPage”:{“@type”:”WebPage”,”@id”:”/india-car-news/electric-mahindra-thar-concept-to-take-the-stage-at-august-15-event-31242.htm#”},”@context”:”https://schema.org”,”headline”:”Electric Mahindra Thar Concept To Take The Stage At August 15 Event”},{“itemListElement”:[{“Item”:”https://www.cardekho.com/”,”@type”:”ListItem”,”name”:”Home”,”position”:”1″},{“Item”:”https://www.cardekho.com/newcars”,”@type”:”ListItem”,”name”:”New Cars”,”position”:”2″},{“Item”:”https://www.cardekho.com/india-car-news.htm”,”@type”:”ListItem”,”name”:”News”,”position”:”3″}],”@kind”:”BreadcrumbList”,”@context”:”https://schema.org”}],”printedOnWithAuthorString”:”Published On Aug 06, 2023 11:32 AM By
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Mahindra Thar.E Concept Teased Ahead Of August 15 Event | CarDekho.com
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HomeNew CarsNewsElectric Mahindra Thar Concept To Take The Stage At August 15 Event
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The teaser first up reveals the ‘Re.Born Electric’ branding, which suggests it could possibly be utilizing a derivation of Mahindra’s new ‘Born EV’ INGLO platform. This idea Thar.E will sport a yellow shade and options a number of square-circle components for the vertically LED tail lights. Overall, it’s prone to sport a futuristic tackle the present Thar’s design as an electrical three-door compact off-roader.
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What Can We Expect From The Thar EV?
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The Thar EV could be one of many few fashions on the planet to hold an electrical powertrain below a relatively old-school and rugged-friendly ladder-frame chassis. Mahindra’s new platform is designed to equip 60kWh and 80kWh battery packs, and it’s 4×4 appropriate. If the Thar.E is a three-door providing, the smaller battery pack is extra doubtless, maybe with alternative of each rear-wheel drive and four-wheel drive setups, similar to the ICE model.
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Based on its present providing, the XUV400, the electrical Thar with the bigger battery and even with 4×4 might promise a spread of round 400km.
If the Mahindra Thar.E truly comes into manufacturing, one can anticipate it to be priced north of Rs 25 lakh (ex-showroom). It positively gained’t have any electrical off-road rivals, however could be seen as a way of life various to the upcoming Tata Sierra EV, or the extra accessible various to the electrical Jeep Wrangler that can also be being developed for the worldwide market.
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“,”score”:4.2,”carDekhoLogo”:”https://stimg.cardekho.com/pwa/img/CarDekho-Logo-whiteV1.svg”,”cityName”:”New Delhi”,”presentOfferTag”:false,”showFillButton”:false,”isFtc”:false,”modelSlugUrl”:”byd-e6″,”defaultKey”:false},”sellers”:[{“is_exclusive”:”1″,”outletName”:”Watermark Byd”,”outletId”:”271833″,”locality”:”Plot No H-29tSec 63″,”city”:”Noida”,”multipleDealerByModelNameMap”:true}],”customizedOfferAccessible”:false}],”widgetHeading”:”Users who seen thar e are additionally taking a look at”,”openDCBPopup”:true,”fullCard”:false},”upVote”:0,”downVote”:0,”schema”:[{“datePublished”:”2023-08-06G11:32:10 +0530″,”image”:{“@type”:”ImageObject”,”Height”:”420″,”Width”:”696″,”url”:”https://stimg2.cardekho.com/images/carNewsimages/userimages/650X420/31241/1691301730849/ElectricCar.jpg”},”articleBody”:”The electric Mahindra Thar concept will be unveiled on August 15, to debut alongside the earlier teased pickup concept Mahindra is going to showcase an electric version of the Thar at its grand event on August 15. Expected to carry the Thar’s bold and upright presence with modern and flashy design elements. Likely to offer up to 400km of range and could pack more performance than the current Thar. If launched, it could be priced above Rs 25 lakh (ex-showroom). Mahindra Thar EV incoming! The Indian carmaker has put out a big teaser ahead of its grand unveiling event on August 15. Based on the lettering shown, it’ll likely be called the Thar.E and the concept version and will be seen sharing the stage with a new pickup truck concept. What Does The Teaser Say? A post shared by CarDekho India (@cardekhoindia) The teaser first up shows the ‘Re.Born Electric’ branding, which suggests it could be using a derivation of Mahindra’s new ‘Born EV’ INGLO platform. This concept Thar.E will sport a yellow shade and features several square-circle elements for the vertically LED tail lights. Overall, it is likely to sport a futuristic take on the existing Thar’s design as an electric three-door compact off-roader. What Can We Expect From The Thar EV? The Thar EV would be one of the few models in the world to carry an electric powertrain under a rather old-school and rugged-friendly ladder-frame chassis. Mahindra’s new platform is designed to equip 60kWh and 80kWh battery packs, and it is 4×4 compatible. If the Thar.E is a three-door offering, the smaller battery pack is more likely, perhaps with choice of both rear-wheel drive and four-wheel drive setups, just like the ICE version. Based on its current offering, the XUV400, the electric Thar with the larger battery and even with 4×4 could promise a range of around 400km. Also Read: Mahindra Teases New Pickup Concept, Probably Electric, With Scorpio N Styling Expected Price If the Mahindra Thar.E actually comes into production, one can expect it to be priced north of Rs 25 lakh (ex-showroom). It definitely won’t have any electric off-road rivals, but can be seen as a lifestyle alternative to the upcoming Tata Sierra EV, or the more accessible alternative to the electric Jeep Wrangler that is also being developed for the global market.Read More on : Thar Automatic”,”@type”:”NewsArticle”,”author”:{“@type”:”Person”,”name”:”Tarun”,”url”:”https://www.cardekho.com/authors/tarun–106.html”},”publisher”:{“@type”:”Organization”,”name”:”CarDekho”,”logo”:{“@type”:”ImageObject”,”Height”:”21″,”Width”:”221″,”url”:”https://img.gaadicdn.com/pwa/img/logo/CD-108×19.png”}},”description”:”The electric Mahindra Thar concept will be unveiled on August 15, to debut alongside the earlier teased pickup concept Mahindra is going to showcase an electric version of the Thar at its grand event on August 15. Expected to carry the Thar’s bold and upright presence with modern and flashy “,”dateModified”:”2023-08-06G11:32:10 +0530″,”mainEntityOfPage”:{“@type”:”WebPage”,”@id”:”/india-car-news/electric-mahindra-thar-concept-to-take-the-stage-at-august-15-event-31242.htm#”},”@context”:”https://schema.org”,”headline”:”Electric Mahindra Thar Concept To Take The Stage At August 15 Event”},{“itemListElement”:[{“Item”:”https://www.cardekho.com/”,”@type”:”ListItem”,”name”:”Home”,”position”:”1″},{“Item”:”https://www.cardekho.com/newcars”,”@type”:”ListItem”,”name”:”New Cars”,”position”:”2″},{“Item”:”https://www.cardekho.com/india-car-news.htm”,”@type”:”ListItem”,”name”:”News”,”position”:”3″}],”@sort”:”BreadcrumbList”,”@context”:”https://schema.org”}],”revealedOnWithAuthorString”:”Published On Aug 06, 2023 11:32 AM By
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