The 2024 season of the British Touring Car Championship (BTCC) will probably be streamed dwell through TikTok, in a transfer designed to carry the UK’s standard occasion to a brand new, youthful viewers.
ITV Sport, the media outlet chargeable for the protection, has mentioned that that is the primary time a serious organisation like itself has livestreamed an whole competitors throughout the social media platform.
Every race is about to be proven in full through ITV Sport’s TikTok account.
The transfer to social media additionally means the BTCC will probably be broadcasted dwell around the globe for the primary time in its 66-year historical past and is claimed to be “one of the most significant [decisions] in the history of the BTCC”.
All races and occasions will moreover be lined on the present ITV community, together with ITV4 tv and ITVX streaming.
Highlights and catch-up programmes for the tin-top championship may even be accessible throughout the tv community.
The full broadcasting schedule is about to be revealed within the coming weeks. You can discover the total race calendar here.
BTCC chief government Alan Gow mentioned: “This is a very groundbreaking transfer for the BTCC. I’m extremely proud that we would be the first main motorsport championship on the planet to have its whole race season streamed dwell on TikTok.
“It’s the true cherry on the highest of our ongoing and huge UK protection, which is dwell and free on ITV4 and ITVX.
“Most importantly, this settlement will introduce the BTCC to an enormous new and fully completely different demographic – a youthful and extra numerous viewers, which is precisely what we, and in reality all of motorsport, wish to obtain.
“This may be very large information for the BTCC, our groups and our companions as we cement the way forward for the UK’s most prestigious motorsport championship.”
The opening ceremony for the 2024 season will happen at Donington Park on 16 April, alongside the ultimate pre-season check forward of the aggressive marketing campaign starting on the 27 April.
Prior to the season’s launch at Donington’s National circuit, the primary check day will happen at Brands Hatch (Indy) in Kent on 3 April, with the following scheduled for one week later (10 April) at Croft in North Yorkshire.