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Preserve Concours 2023 – A Hidden Realm of Automotive Excellence

Welcome to the extraordinary Preserve Concours & Cocktails, where automotive excellence and natural splendor converge for an unforgettable experience. This exclusive event, presented by Luxury Rally Club and the Santa Lucia Preserve on their magnificent 20,000-acre private nature sanctuary, showcases the epitome of automotive luxury during car week.

Prepare to be captivated as cutting-edge marvels and hidden gems from the automotive world take center stage, offering a glimpse into the future of luxury and performance. The Preserve Concours proudly introduces Boutique Alley, an exquisite addition to this year’s event, featuring a dazzling array of extraordinary new automotive brands. This breathtaking showcase is by special invitation only, making it an event known only to a privileged few who crave the extraordinary.

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Immerse yourself in the secrecy and allure of our “secret concours” as you explore the remarkable machines meticulously curated for your admiration. With an air of exclusivity enveloping every corner, the Preserve Concours guarantees an unparalleled experience that leaves you spellbound.

As the sun sets over the awe-inspiring landscape, witness the convergence of opulence, innovation, and natural beauty. The symphony of roaring engines and gleaming craftsmanship fills the air as automotive masterpieces line up, each one vying for your attention and admiration.

Indulge in the ultimate automotive celebration, surrounded by the majesty of nature and the company of true connoisseurs. The Preserve Concours promises to be an occasion where the extraordinary becomes reality and dreams come alive. Join us on this remarkable journey, where passion meets perfection, and automotive legends are born.

But that’s not all. Boutique Alley, a dedicated event within the Concours and Cocktails at the Preserve, takes you on a different kind of automotive adventure. This event focuses on the design and mechanicals of the latest boutique and low-production machines, celebrating the incredible creativity and entrepreneurial willpower behind their creation. Held at the historic Hacienda, the original ranch house that once overlooked polo fields, this setting provides the perfect backdrop to present these beautiful machines in all their glory. Alongside the mechanical marvels are epicurean food stations replete with wagyu and seafood-filled ice fountains, as well as caviar stations.

Below are the brands that you can expect to see showcasing their offering at the event:

  • Burgess Yachts
  • Graham Rahal Performance with the Carrera GT Recommission Project
  • Delorean Motor Company
  • Master & Dynamic
  • Lucid Motors
  • Louis XIII Cognac
  • Liquid Death
  • Luxury Lease Partners
  • Eccentrica Cars
  • Tedson Motors
  • SSC North America
  • Radford
  • Techart
  • Passium
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Unlike other events in the Monterey peninsula that draw collector cars from around the world, the Preserve’s collection of cars are historically all owned by members of the community. Many of these cars can be seen at other events, but on this special night, they are among friends and home. Boutique Alley offers an intimate environment where guests can engage with the designers and owners of these cars, allowing for meaningful conversations about the stories, technology, and passion behind these beloved machines.

Welcome to a new conception of how to experience Car Week. Welcome to Boutique Alley at the Preserve, an evening that combines automotive excellence with the beauty of nature and the opportunity to truly connect with the people behind the automotive innovations we love. Reserve your place now and prepare to be part of the most prestigious gathering in Monterey. The Preserve Concours & Cocktails awaits, ready to exceed your wildest expectations, exclusively for those who hold the coveted invitation.

You must register online by clicking one of the links provided in the article in order to be accepted for ticket purchases due to the event being invite-only.


Images by Ted7 Courtesy of Luxury Rally Club