Kinetic design, also referred to as kinetic structure with reference to stationary installations like buildings, is a design philosophy that seeks to both emulate the concept of motion within the stationary, or apply the idea of motion to subtly shift the form of the stationary. Examples of this notion embrace a lamp with a twisting cloth shade, or constructing partitions with wavy, swooping patterns. Whether it truly strikes or not, the purpose is to make you have a look at it and suppose, “Wow, look at that thing move.”

This is a nifty idea from each a design and advertising and marketing perspective, and for related causes. Applying kinetic design to issues makes them look modern and futuristic, and, because it so occurs, folks like shopping for slick and futuristic issues. If you make your product appear like a flowing floor, onlookers will likely be naturally entranced by it, and thereby prepared to slap down money to maintain it.