PONTIAC, Mich., Jan. 8, 2024 – Since the revealing and subsequent launch, the all-new Toyota Prius/Prius Prime has earned excessive reward and accolades all through the auto trade. The car accountable for beginning the hybrid revolution practically 25 years in the past earned some of the coveted awards within the automotive sector – the 2024 North American Car of the Year.
The 2024 North American Car, Truck and Utility Vehicle of the Year™ (NACTOY) award winners have been introduced at M1 Concourse in Pontiac, throughout a Jan. 4 press convention co-hosted by the Detroit Auto Dealers Association (DADA) and Automotive Press Association (APA). The NACTOY awards are voted on by a big, impartial jury of automotive journalists from the United States and Canada.
Leading as much as the occasion, the Toyota Prius/Prius Prime was a finalist within the Car of the Year class, together with the Honda Accord and Hyundai Ioniq 6. Scott Neiheisel, normal supervisor of the Cincinnati gross sales area, and Roseanne Larsen, assistant normal supervisor in Cincinnati, have been readily available to obtain the enduring NACTOY trophy, on behalf of Toyota.
At Toyota Motor North America (TMNA) headquarters, in Plano, information of the celebrated award unfold shortly, because it marked the second time Prius had earned North American Car of the Year honors. Back in 2004, the second-generation Prius was named NACTOY Car of the Year.
“We are thrilled the NACTOY jurors agree that the all-new Prius and Prius Prime are exceptional vehicles. The unique combination of sexy styling and industry leading efficiency put Prius in a league all its own.” Said Mike Tripp, group vp, Toyota Marketing. “After nearly 25 years, Prius continues to leave its mark on the world and offers customers a great option to reduce their carbon emissions.”
Throughout the judging course of, the Prius/Prius Prime earned the admiration of most of the journalist-jurors. Frequent compliments revolved round look and gas financial system.
“The Toyota Prius and Prius Prime are not just handsomely styled hatchbacks, they represent the future of the automobile by blending traditional internal combustion with electric drivetrains,” stated veteran journalist Matt DeLorenzo. “Of particular note is the plug-in version which offers more than 40 miles of pure electric range, allowing most owners to skip regular gas station visits.”
The NACTOY Car of the Year Award represents one of many 17 trade awards earned by Prius/Prius Prime the previous few months.
About North American Car, Truck and Utility Vehicle of the Year™
The awards are supposed to acknowledge probably the most excellent new automobiles of the yr. These automobiles are benchmarks of their segments based mostly on elements together with innovation, design, security, dealing with, driver satisfaction, person expertise and worth. The group provides out three awards. They are: “North American Car of the Year™,” “North American Truck of the Year™,” and the “North American Utility Vehicle of the Year™.” The awards are distinctive as a result of they’re given by an impartial jury of automotive journalists from the United States and Canada as an alternative of by a single publication, web site, radio or tv station.