- PALLAS and ÉTOILE will exchange current trim ranges from early summer season, starting on DS 4
- PALLAS title is synonymous with DS Automobiles, having first appeared in 1964
- New prime quality, ÉTOILE, represents the guts of Paris
- This new vary simplifies the buying journey and provides a greater buyer expertise
DS Automobiles has introduced a brand new simplified trim line as much as simplify the vary. The new extra compact vary construction relies round two trim ranges referred to as PALLAS and ÉTOILE. The intention is to supply better readability to clients, highlighting the important thing options of those fashions rooted in a legacy that’s per the model.
Thanks to this new vary, clients can have entry to the very best savoir-faire of DS Automobiles accessible via two very expressive variations, providing gear ranges that meet their expectations.
Inspired by the Palace accolade that’s awarded to essentially the most luxurious five-star inns, the PALLAS title returns to DS Automobiles. A historic title from the heritage of DS, Pallas was launched in 1964. Sixty years later, it’s again with the identical objective of reflecting French experience.
Introduced as a brand new model, the “Pallas” was on the time “intended to satisfy the aspirations of the most demanding customers”. Distinguished by great consideration to element, it stays a benchmark signature of historic DS.
For its return to the vary, Pallas retains its preliminary ambition, with complete gear completely tailor-made to every of the completely different fashions’ segments.
At the prime quality, ÉTOILE is one other very Parisian title. It is a logo of the Place Charles-de-Gaulle (beforehand referred to as the Place de l’Étoile), in the course of which the Arc de Triomphe stands on the prime of the Avenue des Champs-Élysées, whose cobblestones kind a star when seen from the sky. This sq. serves essentially the most emblematic Parisian avenues forming a star, in line with the design supervised by Baron Haussmann.
ÉTOILE additionally displays the final word standing granted to dancers within the Opéra National de Paris ballet because the 19th century.
Art, mixed with architectural creativity, excellence and the spirit of high-quality experience are conveyed in these interiors which might be clad in high-quality Alcantara® or Nappa leather-based.
Each variant can have its personal particular badge, with designs impressed by the ornamental arts. PALLAS subtly combines the door of a big Parisian palace and the Historical Axis of Paris (Arc de Triomphe du Carrousel, the Concorde Obelisk, Arc de Triomphe and Arche de la Défense), whereas ÉTOILE illustrates a broad enhanced luminous radiation of the twelve avenues which converge in the direction of Place Charles-de-Gaulle, referred to as Place de l’Étoile till 1970.
This new vary might be launched first on DS 4 in early summer season.