Volvo has a history of creating cult heroes like the Amazon, P1800, 960, and 850 T5-R. However, when it comes to the V40 family hatchback that was produced from 2012 to 2019, the recipe seemed to have been lost. The only exception was the discreetly raised Cross Country version that appeared in the cult TV detective series Midsomer Murders.

Despite initial skepticism, the V40 now has a surprisingly large and loyal following. People are attracted to its sleek looks, high-quality build, and unpretentious heritage (which is quite different from typical German cars).

So, why would someone choose the V40 instead of a more superior and practical option like the Audi A3 Sportback? Perhaps the slightly lower price (around £1000 cheaper) and additional features might sway them. However, we believe that Volvo’s less assertive image is also a major factor.

When the V40 was introduced over a decade ago, Volvo was still finding its place under the new ownership of Zhejiang Geely Holding Group. The company aimed for the V40 to make a mark in the premium segment of the family hatchback market.

Being based on the Ford Focus was a good starting point for the V40. Until 2015, it even shared the same petrol and diesel engines with the Focus, including the five-cylinder 2.5 from the Focus ST in the T5 version.

From 2015, Volvo began equipping the V40 with its own engines. For example, the T5 received a new 2.0-liter four-cylinder engine that produced approximately the same 245bhp as its predecessor.

In addition to the standard V40, Volvo also offered a crossover version called the V40 Cross Country. It had a 40mm higher ride height and decorative body moldings to give it an off-road appearance. However, only the T5 version was available with four-wheel drive. Despite the criticism of crossovers, they still attract positive attention today, as seen with models like the Volkswagen Polo Dune and the Rover Streetwise.