• All future Jeep® Compass owners now offered no-cost option of having car covered in mud to give it the complete off-road look from day one
• Three optional mud trims available include Clay, Soil and Silt, each with unique consistency and colour
• Mud-spraying robots developed by Jeep’s Chief Mud Officer, Dr. Terry Firma to automate mud application
• Mud-On aftermarket package allows existing Jeep customers to achieve the off-road look at home

Jeep® has launched a range of no-cost optional mud trims across all Compass models so all future owners can get the mud look from day one of ownership to reflect the American brand’s legendary off-road capabilities no matter the time and place.

As part of the vehicle specification process, customers will be able to select one of three new mud finishes – Clay, Soil and Silt – each developed over the last 12 months by a specialist in-house team of soil scientists.

The Clay finish recreates the sticky, smooth, dense look of a Jeep that has just effortlessly traversed a riverbed. The Soil mud finish is reminiscent of a deep forest, rich with colour and moisture. Lastly, Silt is sprinkled with granular rock, fashioning the post-Moab desert drive appearance.

A multi-million dollar investment into the Compass production line has seen the introduction of high-tech application mud booths. Inside the booths, high-pressure mud-spraying robots have been developed to automate the mud application process.

The innovative process, described by Jeep as “mudification”, ensures the entirety of the vehicle is covered with an even spread of mud.

A bonding resin is added to the mud mixtures to ensure it stays on the vehicle permanently. However, customers can have it removed at no additional cost at Jeep dealerships via the de-mudification process.

CMO (Chief Mud Officer) Dr. Terry Firma, who led the development programme, said: “We’ve always known that a Jeep looks best when it’s muddy, so now our future customers can have the ‘been exploring’ look from the start. There are few vehicles that can pull off the mud look, but the Jeep Compass is certainly one of them. The Compass looks just as good covered entirely in mud as it does sparkling clean.”

For existing Jeep owners, the brand has developed the “Mud-On” aftermarket package. The Mud-On package includes a 15-litre container of Clay, Soil, and Silt alongside a mud trowel so customers can apply the classic Jeep off-road look at home.

Mud-On packages will ensure total coverage for up to six months and are available to order online or via Jeep dealerships for £36.65 per 15-litre container.