Tag Archives: overlanding

“LIVE UP TO IT” IN THE ALL-NEW 2024 LEXUS GX

PLANO, Texas (April 2, 2024) – Whether your concept of journey is overlanding in a distant place, trekking throughout the desert, visiting a nationwide park with your loved ones, or making your day by day commute, the all-new 2024 Lexus GX evokes drivers to take their aspirational objectives and make them a actuality. In the “Live Up to It” advertising marketing campaign debuting in the present day, Lexus is empowering drivers to confidently pursue their curiosity and drive for journey. 

“For more than two decades, the GX has proven that you don’t have to choose between sophisticated luxury and undeniable capability,” mentioned Cynthia Tenhouse, vice chairman, Lexus advertising. “‘Live Up to It’ inspires GX drivers to refuse to compromise, embrace their passions, and explore the exceptional.”  

“Live Up to It”: Broadcast Spots  

The marketing campaign debuts with six all-new broadcast spots with various, wide-reaching and focused inventive designed to point out distinctive expressions of the “Live Up to It” theme. 

  • In “Secret Entrance” (Team One) – a person follows his curiosity and drive for journey as he steers his Lexus GX off the paved street, over an impediment and right into a fantastical parking construction the place an exciting world of journey awaits.  
  • In a second spot “Exceptional Things,” (Team One) the GX travels by means of metropolis streets as effortlessly because it off-roads within the desert, highlighting the automobile’s considerate luxurious options and appreciable functionality.  
  • In “Pure Black Joy” (Walton Isaacson) – two finest associates are impressed by the all-new Lexus GX to shock their youngsters with their very own model of “roughing it” off the grid. 
  • Meanwhile, in a second spot, “Core Memories,” (Walton Isaacson) – a Hispanic girl and her father are motivated by the GX’s luxurious functionality to drive off into the desert and recreate a cherished childhood reminiscence. 
  • In “Cards,” (IW Group) an East Asian father appears to be like to his new GX to make the goals of his spouse and daughter come true in surprising methods.  
  • Finally, in a second spot “Escape,” (IW Group) a bunch of Asian Indian associates use the expertise, functionality, and luxurious of their GX to unravel the last word escape room.  

Places that Fuel Passions 

Launching throughout linear TV, streaming TV, audio, digital, programmatic, paid social, print and digital out-of-home, the marketing campaign’s multifaceted media technique will focus in on key moments set to drive cultural dialog.  

Together with Amazon Ads, Outside Inc., Artnet and others, Lexus will convey to life customized storytelling that fuels the eagerness of GX intenders, together with music, outside journey, premium eating, sports activities, wellness and extra.  

More particularly, in assist of Great Outdoors Month and World Music Day, Lexus will work along with Amazon Ads to create a customized video with a to-be-named famend musical artist.  

In addition, Outside Inc. and Lexus will collaborate to construct a customized content material hub titled “Extraordinary Adventures,” that includes luxurious outside experiences in partnership with journey fans.  

Through a novel customized video with Artnet, the Lexus GX can even be positioned alongside unbelievable and galvanizing “land art” with an artist who works in nature.  

The first-generation GX entered the North American market in 2002 as a drive to be reckoned with within the mid-luxury SUV market. Lexus fans have lengthy praised its legendary off-road functionality and its skill to deal with tough terrain taking clients comfortably from errands to distant areas. The 2024 GX builds upon the robust basis created by the outgoing era, and brings the intuitive expertise, considerate inside touches, and continued off-road prowess that Lexus visitors have come to anticipate. For extra info on the all-new GX, go to www.lexus.com/gx and the Lexus Newsroom.

About Lexus 
Lexus’ ardour for courageous design, imaginative expertise, and exhilarating efficiency permits the luxurious way of life model to create superb experiences for its clients. Lexus started its journey in 1989 with two luxurious sedans and a dedication to pursue perfection. Since then, Lexus has developed its lineup to satisfy the wants of world luxurious clients in additional than 90 nations. In the United States, Lexus automobiles are bought by means of 244 sellers providing a full lineup of luxurious automobiles. With eight fashions incorporating Lexus Hybrid Drive, Lexus is the luxurious hybrid chief. Lexus additionally gives 9 F SPORT fashions, one F efficiency mannequin and one F mannequin. Lexus is dedicated to being a visionary model that anticipates the longer term for luxurious clients.  

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Note to Editors: Lexus product info and pictures can be found on-line through our information media web site http://LexusNewsroom.com. 

10 Things You Missed About The Toyota Tacoma Tacozilla Camper

In the overlanding neighborhood, Toyota pickup trucks are a alternative rig. While the pickup phase has change into extraordinarily aggressive with legacy automakers like Ford, Ram and Chevrolet proving their mettle, Toyota contiues to retain a good chunk of the fan base. For that, the Japanese automaker has fashions just like the Tundra and mid-size Tacoma which stays a phase best-seller, to thank.

At the 2021 SEMA present in Las Vegas, Nevada, Toyota debuted its new custom camper called TacoZilla, which exudes a retro vibe. Designed on the automaker’s headquarters in Plano, Texas, this construct is a pure idea car constructed on the previous-gen Toyota Tacoma which may by no means go into collection manufacturing (a minimum of not anytime quickly). So, whereas the TacoZilla is clearly not out there for buy, it’s fairly spectacular what the Toyota Motorsports workforce has achieved with the Tacoma.

The purpose with TacoZilla, by Marty Schwerter, the design workforce supervisor, was to have the ability to have a micro-house rig that may go wherever on the planet the place the usual Tacoma can.

In order to provide the newest and correct data doable, the info used to compile this text was sourced from numerous producer web sites and different authoritative sources, together with Toyota, Toyota USA (YouTube), and Car And Driver.

Related

The Toyota Tacozilla is a Tacoma-Based Chinook-Inspired Camper Van

The Toyota Tacozilla idea that’s now on Display at SEMA 2021, combines the flexibility of a camper van with the sturdiness of a pick-up truck

10 This Cutom-Taco Is Not A Campervan But A Micro-House Rig

A 3/4 front view of the Toyota Tacoma TacoZilla
Toyota

Toyota manufacturers this construct as an ‘overlanding-ready micro-house rig’, which is a daring assertion as a result of their focus is on providing a house-like expertise with this venture, not only a camper. Motor-homes are constructed holding in thoughts they maintain folks of all heights, and with the TacoZilla, the workforce ensured that folks barely over six ft of top may stroll nose-to-tail within the car with out a downside.

Since the TacoZilla is constructed on the TRD Sport Tacoma, it will be finest to revise the specs on that truck earlier than we dive into the information and options of the TacoZilla.

2021 Tacoma TRD Sport 4WD

Engine Type

3.5L V-6

Max. Horsepower (@RPM)

278 HP @ 6000 RPM

Torque (@RPM)

265 Lb-Ft @ 4600 RPM

Transmission

6-speed guide

Driveline

Four-Wheel Drive

(Source: Toyota)

9 The TacoZilla Packs Impressive Off-Road Capabilities

Apart from the old-school design and the extremely purposeful cabin, the TacoZilla advantages from the Tacoma’s off-road prowess as well. With a daily 3.5-liter V-6 beneath its hood producing a modest 282 horsepower, this micro-house rig additionally has the next chassis (+51 mm), and even a TRD snorkel which was designed particularly for the TacoZilla.

Off-road prepared options of the TacoZilla.

  • Bronze 17-inch TRD wheels are wrapped with 33-inch General Grabber all-terrain tires, that make the rig excellent for off-roading adventures.
  • Toyota lifted the fender flares from the inventory truck, offering two extra inches of floor clearance.
  • A fuel-tank filler is separated from the camper. The rig has a winch (with the identical towing capability as that of the usual Tacoma) and a unqiue TRD exhaust.
  • An auxiliary battery was put in within the engine bay, for additional energy.

Related

Check Out This Fancy Truck Camper That Can Accommodate Six People Without Any Fuss

Your tenting nights simply grew to become a lot extra snug

8 Custom Designed By Marty Schwerter

A screen-grab of Marty Schwerter (Toyota Motorsports) talking about TacoZilla
Toyota USA (YouTube)

Marty Schwerter, the Director Of Operations at Toyota Motorsports, led this venture for SEMA 2021. With years of expertise constructing race automobiles, this was a problem for not simply Marty, however his complete workforce. But one look on the TacoZilla and also you discover the exceptional job that went behind establishing this micro-house rig from scratch. Often, they might provide you with a brand new innovation midstream, just like the pop-up Lexan skylight, however extra on that later.

Marty Schwerter Wanted The TacoZilla To Look ‘Cool’ And Retro At Once

  • Schwerter’s background in race automotive design influences Tacozilla’s distinctive aesthetic.
  • Marty was inspired by the vintage Chinook camper, and needed to make a brand new rendition of it.
  • TacoZilla’s tapered form made it difficult to manufacture the camper’s rear door. In reality, Marty and his workforce spent effectively over 100 hours designing the rear door alone.

7 Inspired By The Vintage Toyota Chinook Camper

A newsprint of the 1976 Toyota Chinook
Toyota USA (YouTube)

In the late Seventies, Toyota partnered up with an organization known as Chinook and constructed one of many coolest campers of the time, which was an enormous success. The TacoZilla pays homage to that iconic camper, in its design and styling.

Even the colour scheme of the TacoZilla is retro, with daring shades of yellow, orange and bronze. The classic aesthetic consists of these heritage-inspired Toyota Racing Development (TRD) stripes. And the paintwork was achieved to perfection by the workforce at Complete Customs.

Quick Facts About Toyota Chinook Camper

  • Built from 1973 to 1978, the Chinook was Toyota’s small camper that used a fiberglass shell constructed on prime of Toyota’s sturdy truck chassis.
  • Toyota and Chinook constructed roughly 15,000 campers, however with the oldest ones coming at 50 years outdated, they’re considerably uncommon at this time.
  • The pop-top camper included a small kitchenette with a sink, a two-burner cooktop, and a 12-volt refrigerator.
  • It had ample storage within the type of cupboards, house beneath the sofa, and cabinets that line the underside of the pop-up roof.

Related

The Rivian R1T-Based Camper Is Way Cooler Than the Pickup

Sure, a pickup may come in useful for the farmer, however a camper primarily based on that pickup would go well with each traveler

6 A Pass-Through Between Cabin And The Camper

Toyota Tacoma TacoZilla pass-through setup
Toyota USA

There is loads of innovation on this venture, and it would not cease within the esthetics of the TacoZilla. This micro-house rig even has a pass-through house between the Tacoma’s cabin and the camper behind it. It exhibits the thought that the workforce put into the design, to make the TacoZilla as handy as it may be.

While it was a structural problem, with a mattress proper above the cabin, the workforce ensured that the pass-through not solely made it fairly handy to maneuver forwards and backwards, but in addition maintained the structural integrity, particularly throughout off-road adventures.

The Pass-Through Was A Difficult Feature Incorporated Successfully:

  • The design workforce felt {that a} pass-through was a logical addition for built-in dwelling, particularly with the camper’s door on the again (as normally campers have a door on the facet).
  • A structural problem, the one answer was to have sufficient help and bracing for off-road driving.
  • This concerned guaranteeing the cabin and camper constructions labored collectively with out compromising security.
  • Plus, a pass-through provides easy connectivity, enhancing the general dwelling expertise.

5 Unqiue Design Elements On This Custom Tacoma

A 3/4 rear view of the Toyota Tacoma 'TacoZilla'
Toyota

Marty defined that they didn’t need the construct to appear to be a fridge on the again of a pickup, in order that they selected to go for rounded edges on the again. The thought was to eradicate a lot of the method angle in order that in rougher off-road terrain you aren’t dragging the tail.

Giving the truck sharp edges would’ve been the simplest design option to implement, however the workforce as a substitute selected to go along with aluminum to offer the truck these curves and rounded edges that make it actually stand out. Not solely that, that makes it higher suited to off-road trails. In reality, the curved door alone, which is kind of distinctive in its design, took over 150 hours.

What Went Behind Achieving This Design

  • The Toyota Motorsports Garage workforce then constructed a fundamental camper body to check the preliminary fitment and dimensions.
  • From there, it was time to tremendous tune and reinforce the body.
  • This visually tied in with the Tacoma’s physique strains whereas maximizing inside house.
  • And the narrower prime and backside make it simpler to navigate trails and keep away from timber and obstacles.

Related

BMW’s New Futurelight Camper Concept Represents the Future of Outdoor Adventure

Somebody please inform BMW to construct this factor!

4 A Full Bathroom With Hot-Water Shower

Toyota Tacoma TacoZilla bathroom setup
Toyota

As is apparent by now, the TacoZilla is not solely about conquering terrain but in addition about offering a whole dwelling expertise. That is why the inclusion of a full bathroom with a hot-water shower adds a touch of comfortable luxury to the rugged journey undertone the camper has. It is compact, certain, however to have such a privilege wherever on the street shouldn’t be a small deal.

Interesting Details About The Bathroom

  • The toilet has sauna-style teak wooden flooring as effectively, giving it an aesthetic contact.
  • The inside, together with the lavatory, has been labored upon to perfection by the workforce at Complete Customs, and their expertise are seen by way of the ending you discover on the within of the camper.
  • The truck has a 20-gallon water tank, other than two 9-gallon grey water holding tanks.

3 A Fully Operational Kitchen With A Stove And Sink

The kitchen setup in the Toyota Tacoma TacoZilla
Toyota USA (YouTube)

The customization was achieved by the workforce at Complete Customs, and the photographs are sufficient to indicate what a wonderful job they did. Rich Verbal, the shop manager, said that they have experience building hot-rods and customs cars, nevertheless it was the primary time they needed to set up a kitchen contained in the car. And whereas this kitchen might look fairly compact (given the restrictions of house), it does have a totally purposeful range and a sink.

Interesting Features Of The Kitchen Setup

  • The flooring inside is teak, giving it a comfortable vibe, when you have additional compartments to retailer your utensils.
  • The kitchen desk is 3D printed. It can be transformed right into a sleeping house.
  • When the kitchen desk is stowed, nevertheless, it looks like a backlit piece of wall artwork.

Related

2018 Mercedes X-Class Camper Concept

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2 The TacoZilla’s Pop-Up Lexan Skylight

Designing the pop-up Lexan sunroof in the TacoZilla
Toyota USA (YouTube)

As is the case with most custom-builds, the method is fluid and chances are high that enhancements may occur midstream. The pop-up Lexan skylight is one such instance. The workforce was effectively into skinning the camper construction in aluminum when they decided to add a large skylight to provide ambient light, pure air circulation and extra headroom.

Other Important Features Added Midstream

  • A gasoline tank filler is totally separated from the camper to make sure gasoline fumes stay remoted.
  • A second battery was put in within the Tacoma’s engine bay to assist provide extra energy with out taking over house within the already space-limited camper.
  • The workforce used a cartridge bathroom, as a substitute of a black water tank, which is handy to drag out and safely eliminate the waste.

1 A TRD Snorkel Customized For The TacoZilla

A 3/4 view of the Custom TRD Snorkel for the TacoZilla
Toyota

In the official behind-the-scenes video uploaded by Toyota, Marty explains that he and the workforce actually needed to place the Tacoma TRD snorkel into the TacoZilla as effectively. And certain, a snorkel is a reasonably neat characteristic, particularly for this overlanding-ready micro-house rig. But the issue was that the inventory TRD snorkel ended up larger than the place the present snorkel is, and it will have gotten in the way in which of the overhead exterior that accommodates the sleeping house inside.

Interesting Details Behind Putting In The TRD Snorkel

  • To accommodate the snorkel, a inventory Tacoma TRD snorkel was sectioned and trimmed.
  • The workforce additionally put in a robust Rigid mild bar that ran above the windshield and ends earlier than the snorkel, as a sensible mild answer, particularly at evening for a automotive with such large dimensions.
  • There’s additionally a facet vent proper subsequent to the sunshine bar as a air flow answer.