OAHU, Hawaii (Jan. 23, 2024) – Lexus and the World Surf League (WSL) are happy to announce their new partnership forward of the 2024 WSL Championship Tour season. Lexus joins the WSL’s Championship Tour (CT), the best degree of aggressive browsing, because the Title Partner of the Lexus Pipe Pro, and an official automotive companion of the Sunset Pro. The main luxurious model may also be a part of as an official companion of the annual WSL Awards, celebrating surfers’ distinctive achievements from the 2023 season.

“We’re thrilled to have Lexus fuel our 2024 kickoff as our Title Partner!” mentioned Cherie Cohen, WSL chief income officer. “This isn’t just a sponsorship; this is a shared commitment to the pursuit of perfection and celebration of excellence. The combination of rugged capability and luxury in the all-new GX is sure to resonate with our fans and athletes.”

In this partnership, Lexus will introduce its newest car, the 2024 Lexus GX 550, via participating on-site activations all through the WSL’s Hawaii competitions from January 29 via February 22, 2024. In collaboration with Complex Networks, followers can have the chance to discover the car via on-beach shows, offering an up-close have a look at the cutting-edge design options that outline the Lexus model.

“Both Lexus and World Surf League celebrate innovation and performance at the highest levels within their respective fields,” mentioned Greg Kitzens, normal supervisor, Lexus Marketing. “We look forward to showcasing the latest in our lineup, the Lexus GX, while celebrating the sport’s elite athletes and dedicated fans who share Lexus’ passion for amazing experiences.”

Lexus and Complex may also curate an elevated eating expertise on the Lexus Pipe Pro for VIPs and athletes to focus on and have a good time the culinary experience and mastery of native cooks. Complex and First We Feast may also highlight the expertise on its social channels all through the 2024 kickoff.

“As the premier voice of youth culture, we’re excited to partner with Lexus to amplify the growth and popularity of surfing among young and diverse fans,” mentioned Kirsten Atkinson, Complex VP of Brand Partnerships. “As we continue to see a cultural shift in the sport, it’s important for us to continue highlighting key players and provide our global community with unparalleled access to tentpole moments.”

Also becoming a member of as a key companion for the Lexus Pipe Pro might be YETI. The WSL and YETI are proud to proceed their second 12 months of partnership after a really profitable first season. YETI will kick off its 2024 partnership with an elevated place because the Presenting companion of the celebrated Pipe Pro. YETI might be activating onsite at ʻEhukai Beach Park, providing customized engraving with proceeds benefiting the Mauka to Makai Makaha Foundation. In addition, YETI might be selling the Lexus Pipeline Pro Presented by YETI of their new flagship Honolulu retailer, providing official merchandise in help of their WSL CT Athlete, John John Florence.

Florence Marine X and Vissla are the official attire companions of the Lexus Pipe Pro. Each model will usher in a brand new period of partnership via their North Shore examined and confirmed attire all through the Pipe window and past. Other valued model companions of this occasion embody Apple Watch, Red Bull, Shiseido, EventBrite, 805 Beer, Cup Noodles, Bonsoy, Pacifco, Mananalu Water, Surfline, and Pura Vida.

The 2024 WSL Championship Tour season begins on January 29, 2024 with the Lexus Pipe Pro Presented by YETI. Fans can watch all of the motion LIVE on WorldSurfLeague.com, the WSL’s YouTube channel, and the free WSL app. Also, verify native listings for protection from the WSL’s broadcast companions.

For extra data, please go to WorldSurfLeague.com.

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