• Vauxhall has commissioned two murals in London and Manchester to celebrate the launch of the new Astra Electric
• British artist Iain Macarthur collaborated with Vauxhall to create dynamic street art inspired by the Astra Electric
• The public can view the murals throughout August
• Vauxhall will transition to becoming an electric-only brand starting in 2028

Vauxhall is celebrating the recent launch of the Astra Electric by showcasing two eye-catching murals in London and Manchester. Created by British artist Iain Macarthur, the murals will be on display until August 27th. They represent Vauxhall’s commitment to innovative design and artistic expression, highlighting the brand’s dedication to British design influences.

     

The murals, located in Shoreditch, London, and the Northern Quarter in Manchester, showcase Macarthur’s unique surrealist style and convey the vibrancy and dynamism of the Astra Electric. This design philosophy earned the Astra a prestigious Red Dot Award for Product Design earlier this year.

Iain Macarthur stated, “I wanted to capture the energy of the Astra by creating patterns that resemble electricity, flowing throughout the design in a visually striking way that aligns with Vauxhall’s bold and pure design language. Partnering with Vauxhall was a pleasure, as they allowed me creative freedom to express my vision of what clean energy would look like.”

The murals feature scannable QR codes that the public can scan to visit www.vauxhall-mural-ar.com and experience the Astra Electric through augmented reality, offering an interactive and immersive experience of the vehicle.

By collaborating with an innovative British artist and exhibiting the murals in iconic locations in London and Manchester, Vauxhall honors its longstanding connection to British design and heritage.

The Astra Electric is equipped with Vauxhall’s next-generation 54kWh battery and a 115kW (156hp) electric motor, capable of achieving up to 258 miles of range (WLTP) on a single charge. By 2024, all Vauxhall cars and vans will have a fully-electric version, and by 2028, Vauxhall will exclusively produce electric vehicles as a brand.

James Taylor, Managing Director of Vauxhall, commented, “This mural celebrates not only the launch of the exciting Astra Electric but also our Bold and Pure design language, which draws inspiration from the best of British art and innovation. I am eager to see Iain’s work in person and extend my gratitude to him for contributing to something that the public can enjoy in London and Manchester.”