The final production of the Ford Fiesta is happening today at Ford’s factory in Cologne, marking the end of almost 50 years of production.
The history of the Ford Fiesta goes back further than you might think. Ford had never entered the ‘mini’ car market in Europe before. Instead, in 1958, they chose to follow up the Anglia with another family car – the Cortina. This decision was based on the belief that the Cortina would be a more successful venture. This belief was supported by a thorough examination of Austin’s new Mini in 1959.
However, as the Mini became a huge success and gained competition from the Hillman Imp and Fiat 127, Ford decided to reconsider their approach.
This led to the creation of a prototype that gained initial approval from management in 1970. Following that, Ford’s global empire split the project into different branches.
One of the most successful branches was the design house Ghia in Italy. They showcased the advantages of front-wheel drive (FWD). Soon after, in September 1972, Ford allocated $1 billion for ‘Project Bobcat’ – despite boss Henry Ford II still holding the belief that small cars only generated small profits. (This disproves the notion that the Fiesta was solely a response to the 1973 oil crisis.)
End of an era: The Ford Fiesta story
Recognizing the importance of meeting consumer demands, Ford conducted an extensive market research project. The project was one of the most expensive at the time and involved randomly selecting drivers from Britain, France, Germany, Italy, and Spain to evaluate various prototypes.
The research revealed that the Fiesta was the perfect size for all countries and that FWD was highly preferred. Further research in 1973 showed that the car should be a hatchback, as hatchbacks were increasingly popular due to their added practicality compared to sedans.
Additionally, research conducted in San Francisco indicated that Americans also showed interest in the car, which led to plans for US sales. As a result, production expanded beyond Cologne, Saarlouis, and a newly built factory in Valencia, to include Dagenham as well.