In my previous column on 16 August, I expressed my frustration with the practice of car manufacturers charging ongoing fees for certain features in their vehicles. It bothers me that they want to maintain some level of ownership or control over a product long after it has been purchased.

I’ve received a lot of feedback on this issue. Only a few people have defended the practice, but even with well-reasoned arguments or analogies, I remain unconvinced. The majority of people agree that it is an unpleasant practice.

In light of this, BMW has announced that it will stop charging fees for hardware-based features in its future cars (although software-based features will still be subject to fees).

Pieter Nota, BMW’s sales and marketing boss, explained at the Munich Motor Show: “We initially thought that offering the option to activate certain features later would be an added service for customers. However, the level of acceptance among users was not high.

Many people felt that they were being charged twice, which was not actually the case, but perception is reality, as I always say. That’s why we decided to discontinue this practice.”

Let me provide an analogy. Imagine a property developer who constructs 1000 houses with identical designs, all of which have an en suite bathroom. This helps keep costs down instead of building some houses with and some without en suite bathrooms.

You purchase one of these houses, move in, and are thrilled with it. It’s a fantastic place, and it’s all yours! But what’s behind this door? Oh, that, the developers say, is an extra bathroom. However, you can only access it if you pay them £30 per month indefinitely.