The iconic British brand MINI is embracing the digital age with its new model family, featuring the MINI Interaction Unit at its core. The MINI Interaction Unit is a round OLED display that seamlessly integrates into the interior, offering a comfortable user experience for both the driver and front passenger.

Stefanie Wurst, Head of the MINI brand, states, “We are venturing into the digital world with the new MINI family, emphasizing the brand’s charismatic heritage. The round central display will be filled with round content for the first time, and I am confident that customers worldwide will be delighted with the digital power of the new models.”

Frank Weber, Member of the Board of Management of BMW AG, Development, adds, “The all-new MINI family showcases a unique technology package. It utilizes the latest tech stack from BMW to offer MINI-specific features like Experience Modes and the voice assistant. The result is a display of cutting-edge digital capabilities with utmost attention to detail.”

Key digital highlights of the new MINI family include:

• The industry’s first circular OLED display, the MINI Interaction Unit, with a user-friendly MINI interface design.
• MINI Operating System 9, an Android-based software stack developed in-house by BMW Group, offering intuitive touch control and a MINI-specific design.
• Up to eight MINI Experience Modes that provide an immersive driving experience through the use of light, interface designs, drive settings, and sound.
• All-electric MINI models feature unique sound design both in the interior and exterior, along with new driving sounds and sound signals with information and warning functions.
• The MINI Intelligent Personal Assistant, activated by the voice command “Hey MINI,” allows users to control functions, make travel-related requests, and recognizes the driver or front passenger speaking.
• Cloud-based MINI Navigation system with fast and precise route calculation, real-time map streaming, and charging-optimized route planning for electric MINIs.
• The MINI Connected Store provides access to a wide range of practical and entertaining apps, including gaming, music, and video streaming.
• Compatible with Apple, Google, and Samsung devices, the MINI Digital Key Plus enables flexible vehicle access without needing to take out the smartphone.
• High-speed connectivity and optional 5G capability.
• Regular free software updates over-the-air for MINI vehicles, including quality improvements and new features.

The new MINI Operating System 9 offers optimized touch and voice control. Its user interface design combines functional and emotional elements, with new graphics for a modern look. The start menu allows easy access to personalized content, and a tool belt offers favorite functions for quick access. The central screen displays driving-relevant information, while climate control settings are integrated into the MINI Interaction Unit for easy adjustment.

MINI Experience Modes enhance the connection between drivers and their MINIs, offering specific user interface designs and augmented lighting effects. Personal Mode allows customers to use their own smartphone pictures as backgrounds for the MINI Interaction Unit, while the optional Head-up display adapts to the selected Experience Mode.

All-electric MINI models feature innovative soundscapes that provide an acoustic identity both inside and outside the vehicle. The MINI Intelligent Personal Assistant is a full-capability voice assistant that can be controlled by voice commands and is visually represented with graphical elements and an avatar on the circular OLED display.

The cloud-based MINI Navigation system offers intuitive destination entry, fast route calculation based on real-time traffic data, and charging-optimized routes for electric MINIs. The system also includes the Augmented View function for accurate navigational guidance.

MINI Connected Store provides access to a variety of practical and entertainment apps, including in-car gaming with AirConsole, music streaming with Spotify, and more. Apple CarPlay and Android Auto are also supported.

The MINI Digital Key Plus allows ultra-wideband technology-enabled vehicle access through compatible smartphones, with a personalized welcome sequence and easy key sharing.

MINI vehicles receive regular free software upgrades over-the-air, ensuring quality enhancements and the addition of new features.

The new MINI family combines technology and innovation to deliver an enhanced digital experience while staying true to MINI’s iconic heritage.