In 2022, more than 65 percent of new cars sold in the United States were white, black, or gray. Gray cars, in particular, accounted for just over 18 percent of total sales. However, Fiat is not impressed by these statistics. The Italian automaker has decided to stop producing gray cars and instead focus on offering more vibrant color choices.

Fiat’s current model range in the European market, including the 500, 500 Hybrid, Panda, and Tipo, already comes in a diverse array of shades. Some of the available colors are Gelato white, Sicilia orange, Paprika orange, Passione red, Blu Dipinto di Blu, Italia blue, Venezia blue, Rugiada green, Foresta green, Rose gold, and Cinema black. And now, Fiat is planning to add a new color option to its palette.