The Hamburger Bahnhof – Nationalgalerie der Gegenwart, supported by the Volkswagen Group, is hosting a vibrant art festival in Berlin. From June 16 to 18, 2023, the museum is offering free access to all exhibitions, including premiering presentations of its collections. Visitors are also invited to participate in panel talks, guided tours, workshops, open-air activities, and music sessions.
Volkswagen is a program partner of the open-house days at the Hamburger Bahnhof – Nationalgalerie der Gegenwart, as part of its multiyear collaboration with Nationalgalerie – Staatliche Museen zu Berlin. Since 2012, Volkswagen Group has been focused on providing access to art for a broad audience, supporting the institutions forming the Nationalgalerie – Staatliche Museen zu Berlin. This partnership has led to various projects, including education programs, exhibitions, and concerts. The collaboration expanded in 2018 with the Volkswagen Group ART4ALL program at Hamburger Bahnhof – Nationalgalerie der Gegenwart and Neue Nationalgalerie, offering monthly opportunities for everyone to engage with art. This diverse support fosters innovative approaches to cultural education programs, encourages creativity, innovation, and mutual understanding in society.
The three-day program, covering the Rieckhallen and the historic Hamburger Bahnhof building, is completely free and allows visitors to explore the six current exhibitions. Amongst them are newly designed expositions featuring prominent artworks from the 20th and 21st centuries. Guided tours are available to learn more about the artworks, the museum building, and the inhouse art studio. Guests can join talks with artists to gain insights into the art-making process. An open-air stage will host a dedicated music program, which can be enjoyed during an art picnic. Interactive workshops will enable guests to create sculptures, audio artworks, or paintings.
Directors of the Hamburger Bahnhof – Nationalgalerie der Gegenwart, Sam Bardaouil and Till Fellrath, express gratitude for the support and invite the public to rediscover and rethink the museum during the open-house days. Benita von Maltzahn, Director Global Cultural Engagement at Volkswagen Group, emphasizes the company’s commitment to offering encounters with culture and the arts to a broader audience. Volkswagen aims to provide opportunities for people to explore creative perspectives and be inspired by the world of art.
The partnership with Nationalgalerie – Staatliche Museen zu Berlin is a significant aspect of Volkswagen’s international cultural engagement. Through this partnership, Volkswagen facilitates encounters between a wide audience and the world of culture and art, as well as promotes visibility of creative works. The company also focuses on supporting cultural education projects that stimulate the imagination and creative power of younger generations.
For more information and a detailed open-house program, visit: https://www.smb.museum/nachrichten/detail/open-house-tage-der-offenen-tuer-freier-eintritt-in-den-hamburger-bahnhof-vom-16-bis-18-juni-2023/