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Dodge CEO Admits EV Transition Was Like ‘Heading Towards A Wall’

Change is inevitable. It comes simpler to some than others, and for Dodge, change has been powerful. It’s been 19 months for the reason that Charger Daytona SRT EV Concept debuted, pointing the way in which towards the corporate’s electrified future. And now that future is right here with the 2024 Charger Daytona, billed because the world’s first electrical muscle automotive.

Whether patrons settle for prompt electrical torque over a raucous V-8 stays to be seen. But on the Charger Daytona debut occasion, Dodge CEO Tim Kuniskis acknowledged the tough path going through the corporate. After 18 years of strolling tall on a variety of Hemi engines, he likened the EV transition at Dodge to racing in direction of a wall the corporate could not keep away from.