Tag Archives: FIAT

FiatUk

FIAT ANNOUNCES SPECIAL 2023 ‘RED’ LIMITED EDITIONS SUPPORTING THE GLOBAL ‘RED’ CAMPAIGN

15 February 2023, London – FIAT UK unveil their 2023 ‘RED’ limited edition models that will help contribute to their global fund-raising partnership with (RED).  The (RED) range includes the all-electric 500, 500C, 500 Hybrid, 500X, and Panda. 

 

Available to order now, the Fiat ‘RED’ editions are available in a vibrant red to show support for the cause; a ‘RED’ Fiat is a (RED) product and is part of the global commitment. (RED) partners with the world’s most iconic brands and people to create products and experiences that fight AIDS and the injustices that enable pandemics to thrive.

 

The special edition features unique upholstered fabric seats with (RED) details, with the 500 featuring red painted dashboard, mirror covers, bespoke steering wheel logo and (RED) detailed front grille as well as 16” alloys with (RED) wheel centre hubcaps.

 

FIAT (RED) vehicles provide owners with products that offer a healthier atmosphere inside the car; the air cabin filter has been treated with a biocide substance that’s extremely effective against bacteria preventing re-aerolisation, The seat fabric and steering wheel upholstery are protected for prolonged use against viruses, bacteria and fungi.

 

Each FIAT (RED) model comes with a unique welcome gift comprising a dedicated (RED) car key cover and a sanitiser gel dispenser.

 

For a limited time, FIAT (RED) models are available with special financial incentives including a FIAT deposit contribution of up to £1,000, 6.9% APR Representative* on a FIAT PANDA (RED), raising up to £3,000, 6.9% APR Representative^ for the 500e (RED).

 

All monies generated by (RED) supports life-saving programmes that empower health workers and provide testing, treatment and care. Stellantis brands FIAT, Jeep and RAM have committed, through the partnership with (RED), to donate a minimum of $4 million to The Global Fund between 2021 and 2023.

Damien Dally, UK Managing Director, FIAT and Abarth, commented, “Our Fiat (RED) special editions not only contribute to the fight against global health emergencies, but offer our customers the opportunity to purchase a car with conscious and purpose in a beautifully designed product.  We’re excited to launch the 2023 ‘RED’ campaign that promotes the good work the FIAT partnership with (RED) delivers and we’re looking forward to seeing these unique models with their new owners.”

ENDS

For more information on FIAT and Abarth, please contact:

Kate Oyler, Head of PR, kate.oyler@stellantis.com, 07796 447124

About Stellantis

Stellantis N.V. (NYSE / MTA / Euronext Paris: STLA) is one of the world’s leading automakers and a mobility provider. Its storied and iconic brands embody the passion of their visionary founders and today’s customers in their innovative products and services, including Abarth, Alfa Romeo, Chrysler, Citroën, Dodge, DS Automobiles, Fiat, Jeep®, Lancia, Maserati, Opel, Peugeot, Ram, Vauxhall, Free2move and Leasys. Powered by our diversity, we lead the way the world moves – aspiring to become the greatest sustainable mobility tech company, not the biggest, while creating added value for all stakeholders as well as the communities in which it operates. For more information, visit www.stellantis.com.

About (RED)

Founded by Bono & Bobby Shriver in 2006 to fight AIDS, (RED) partners with the world’s most iconic brands and people to create products and experiences that raise money, heat and urgency for global health crises. Every action you take with (RED) saves lives. To date, (RED) has generated over $700 million for the Global Fund, helping more than 245 million people. (RED) funding supports life-saving programs that empower health workers and provide testing, treatment and care in places where injustice has enabled pandemics to thrive.

 
*Offer available on Fiat Panda RED MY23. 48 month term. £2,395 customer deposit. £6,696 optional final payment. 6,000 miles p.a. PCP sales until 31/03/23. Subject to status. Fiat Financial Services, SL1 0RW.

 

^Offer available on Fiat 500e RED MY23 range. 36 month term. Minimum 14% customer deposit required. 6,000 miles p.a. PCP sales until 31/03/23. Subject to status. Fiat Financial Services, SL1 0RW.

FiatUk

ALL-ELECTRIC 500 WINS DUO OF AWARDS AT THE 2023 WHAT CAR? AWARDS

  • All-electric Fiat 500 retains title as Best Small Electric Car for the City and Best Convertible for Value
  • Fiat’s first fully-electric car scoops duo of awards courtesy of it driving performance and stylish looks

The all-electric Fiat 500 has picked up from where it left off in 2022, gaining further recognition amongst industry experts. For a second year in a row, all-electric 500 has picked up Best Small Electric Car for the City and Best Convertible for Value at the 2023 What Car? Awards.

When awarding the all-electric 500 with Best Small Electric Car, judges praised its design and driving capabilities.

Steve Huntingford, Editor at What Car? said: “The instant response from the Fiat 500’s 117bhp motor helps you nip in and out of traffic with ease, while the car’s tiny dimensions and light steering make it great for urban manoeuvres and squeezing into tight spaces. We’re also big fans of the smart, modern interior and the relatively high driving position, with the latter boosting visibility.”

Damien Dally, Managing Director Fiat and Abarth, said: “2022 was an incredible year for all-electric 500, having achieved so many accolades from industry experts.

“It’s very promising to see our first fully-electric car kick off the year in style and equally rewarding that we have been able to retain the title of Best Small Electric Car for the City and best Convertible for Value at the prestigious What Car? Awards.”

The all-electric Fiat 500 is the first fully-electric Fiat designed from the ground up. The car provides a raft of best-in-class features such as Level 2 Autonomous Driving technologies, a variety of battery options and a substantial driving range of up to 199 miles (WLTP) – the longest range of any electric city car on the market today.

To put the all-electric 500 even further at the forefront of customers’ minds, the car boasts 85kW fast charging, enabling the battery to reach 80 per cent range in just 30 minutes and, more impressively, 30 miles in around five minutes.

Additionally, courtesy of the fully-electric nature of the car, all-electric 500 is congestion charge and ULEZ-exempt, making it the perfect vehicle for the city.

The all-electric 500 convertible is also the only 4-seater convertible in its segment.

To find out more, please visit www.fiat.co.uk or to locate the nearest Fiat retailer, visit www.fiat.co.uk/retailers.

END

FiatUk

NEW MANAGEMENT TEAM ANNOUNCED TEAM ANNOUNCED FOR ABARTH, FIAT AND FIAT PROFESSIONAL

18 January 2023: Fiat has announced changes to its UK management team, with Damien Dally being appointed Managing Director for the UK operations of Abarth, Fiat and Fiat Professional, with immediate effect. He will join Marketing Director Giuseppe Cava and Sales Director Iain Brown on the management team. 

 

Dally has worked for FCA – and subsequently Stellantis – for 21 years and has a wide breadth of knowledge and experience across all of the brands within the group. His tenure includes a stint in Italy as Head of Commercial Development – Jeep brand EMEA and Management of the Fiat Chrysler International Sales Operations.  He is renowned for his passion for driving results alongside his strong sales and marketing background gained both in the UK and Europe. Dally will report to Paul Willcox, Senior Vice President and Group Managing Director, Stellantis UK. 

 

Cava joined the group in June 2018 covering several roles in the Product Marketing team and leading the division as Head of Product, before moving to the Marketing Director role for Fiat and Abarth in February 2022 where he remains.  Cava holds a double master’s degree in management from two leading universities in Germany and Italy as well as a Masters in Global Marketing & Made in Italy. Cava will report into Damien Dally, Managing Director. 

 

Sales Director Brown has an abundance of sales and automotive experience, having first joined Fiat as Zone Sales Manager in 2008. During his tenure, he has held various roles with the Stellantis brands, including Regional Sales Manager and National Sales Operation Manager. In his latter role, from 2019, Brown was Head of Customer Experience and Quality for Abarth, Fiat, Alfa Romeo, Fiat Professional and Jeep. 

 

Richard Chamberlain continues his role as Director of Commercial Vehicles for Stellantis UK.

 

On his appointment, Dally, said: “This is a huge honour for me to take over these iconic brands with incredible pasts, but equally as exciting futures. In the all-electric Fiat 500 we truly have an electric car that is widely lauded by media and consumers alike. In addition, the Abarth 500e has just been revealed and will be on sale later in the year while e-Ducato and e-Scudo offer a diverse portfolio for van drivers. It really couldn’t be a more exciting time to be working on these brands.”

 

Senior Vice President and Group Managing Director, Stellantis UK , Paul Willcox said: “I am delighted to congratulate Damien on his new appointment as Managing Director for the UK operations of Abarth, Fiat and Fiat Professional. His 21 years’ experience within the business and deep understanding of the individual brands will help guide the business towards its successful emission free future.” 

 

For further information, please contact Kate Oyler, Head of PR, Abarth, Fiat and Fiat Professional, kate.oyler@stellantis.com or 07796 447124.

 

 

FiatUk

FIAT Metaverse Store, the world’s first metaverse-powered showroom, a revolution in customer experience

  • FIAT reinvents the digital experience thanks to a live dialog between the customer and the Brand.
  • A very simple and human-led brand experience with a real FIAT expert – FIAT Product Genius – ready to answer any question.
  • The FIAT Metaverse Store launches in Italy, FIAT’s home country, with its flagship model: the New 500 La Prima by Bocelli.
  • Inside the FIAT Metaverse Store, customers will be able to discover, configure and even complete the purchase experiences, recreating the feel of a showroom from the comfort of their homes.
  • The project will encompass the entire New 500 line-up by the end of 2022; additional models and markets will follow by the first semester of 2023.
  • User-friendly and simple to use, the FIAT Metaverse Store (LINK) has been developed in collaboration with Touchcast and Microsoft and does not require a virtual reality (VR) headset or expensive hardware.

 

FIAT Metaverse Store is the world’s first metaverse-powered interactive showroom, which makes the brand a front-runner in offering an immersive and simple brand experience. The technology launched by FIAT is, the first of its kind to power an end-to-end sales experience in the metaverse, revolutionizing the brand’s entire customer experience. The Metaverse Store features FIAT’s Product Genius – a real person – who is available to answer any customer question in real-time.

 

“At FIAT we are once again the front-runners in offering our customers an innovative and stress-free brand experience. In pure FIAT style, the FIAT Metaverse Store is the first of its kind in the automotive sector. It is a magical experience: an immersive human-driven journey into the world of FIAT. Simple and user-friendly, pursuing the idea of “tech it easy”, and accessible for everyone, thanks to its technology” – stated Olivier Francois, FIAT CEO and Global Stellantis CMO. – “In short, it’s our way of making our customer’s experience tailormade thanks to the interaction with a person and even more simple which is in line with our social mission of meeting people’s current need for a simplified life. For the first time, our customers will be able to explore and purchase the New 500 La Prima by Bocelli from the comfort of their homes thanks to a human assisted, instantaneous, realistic, and stress-free process. This one-of-a-kind experience will be extended to the whole New 500 line-up by the end of 2022. By the first semester of 2023, customers will be able to explore a variety of models in the Metaverse Store; in line with this, starting from Italy, our revolutionary customer journey will be available in other markets.”

 

FIAT Metaverse Store has been developed in collaboration with Touchcast and Microsoft, who designed the experience for the FIAT Brand. Touchcast’s Metaverse-as-a-Service platform is built on the Microsoft Cloud, and provides customers with access to the metaverse without requiring VR headsets, avatars or specialized hardware. The result is the synthesis of digital and physical into an immersive experience unlike any other.

 

The FIAT Metaverse Store can instantly transport the customer “inside” FIAT (LINK). Once inside, the Product Genius welcomes the customer, and together they can explore the car in sweeping 360-degree views and learn about its technology, address any questions about electric mobility, recharging and any contents of the New 500. Furthermore, the customer can take a look up close at how the Infotainment and the different driving and EV charging modes work. The client can also customize the model by choosing its body, color, interiors, and any other desired feature and literally see those changing in real-time. Furthermore, FIAT’s completely immersive tool allows one to recreate a driving experience on board the New 500 La Prima by Bocelli on La Pista 500, the track on the roof of the Lingotto building in Turin.

 

To meet customers’ needs and adapt to their free time, the Product Genius is always available, Monday to Friday from 9 AM to 8 PM and Saturday from 10 AM to 6 PM.

 

With the new FIAT Metaverse Store, the Brand continues its path towards a lean yet innovative customer journey, in a continuation of the simplification strategy which began just a few weeks ago with the configuration of its new lineup.

 

The entirely online experience is also complemented by a physical one, as the customer can decide to go to the nearest dealership for a test drive.

 

 

Turin, December 1st, 2022