Discounting has made a strong comeback in the UK new car market, and shoppers can find some amazing deals on certain models. However, upon closer inspection, it becomes clear that there are plenty of tactics at play to create these offers.

Vauxhall leads the way in discounting, with an average discount of 17.5% across its model range, based on data from What Car?’s team of Target Price mystery shoppers.

When we delved into Vauxhall’s discounts, we found that they are much higher compared to the 8.2% average discount on a Vauxhall this time last year. However, during that period, Vauxhall has significantly raised its prices.

As a result, in terms of actual cash, the average Vauxhall is now £213 more expensive than it was at this time last year.