Tag Archives: diligence

How to Identify if a Local Business is Posting Fake Reviews on Yelp

When you are unsure about a business and want to do thorough research, it’s important to look for signs of fake reviews. Fake reviews suggest poor quality or even dishonesty, which is not something you want from a restaurant or a home repair company.

  1. Go to Yelp’s main page and select either “Compensated Activity Alerts” or “Suspicious Review Activity Alerts”. If you are unsure which option to choose, it’s best to check both.
  2. Scroll through the list of alerts organized by date and search for the business in question.
  3. If you do not find the specific place, click on the “Load More” button at the bottom and continue searching. Repeat this step as needed.
  4. To save time, you can continuously click on the “Load More” button until the full list is loaded. Then use the Find function of your web browser (typically Command + F on Mac or Ctrl + F on Windows) and type in the name of the business.
  5. Alternatively, you can search for the name of the location and use the Find function’s arrow buttons to navigate through each entry until you find the desired place.

Remember that Yelp’s index is regularly updated, so if you cannot find a specific business, it might be added in the future. If you still have doubts, trust your instincts.