A recent survey conducted among Indian car buyers reveals that 9 out of 10 consumers value crash test safety ratings for all car models.
Skoda Auto India partnered with NIQ BASES to conduct a customer survey on feature preferences in personal car selection. The results highlight the growing importance of vehicle safety ratings and features in car buying decisions.
The survey, consisting of 1,000 respondents from 10 states, asked participants to prioritize the top features they consider when buying a new car from a list of 10 options. According to the results, the highest importance score was given to the car’s crash test rating (22.7 percent), followed by the number of airbags (21.6 percent), and then fuel efficiency (15 percent). Other features included in the survey were roof type, ventilated or non-ventilated seats, electronic stability control, build quality, transmission type, body type, and performance and dynamics.
Including the preference for electronic stability control, 47.6 percent of respondents prioritized safety features above other factors in their car buying decision.
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According to the survey, around 22.2 percent of buyers preferred a car with a five-star safety rating, while only 6.8 percent were willing to opt for a zero-star rated car. Currently, there are eight cars with strong five-star safety ratings from Global NCAP:
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Volkswagen Virtus / Skoda Slavia
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Volkswagen Taigun / Skoda Kushaq
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Tata Punch
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Tata Altroz
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Mahindra XUV300
In addition, there are over 10 cars that have scored four stars in GNCAP crash tests, indicating that many manufacturers are actively working towards building safer cars and prioritizing passenger safety in the event of an accident.
The Indian government is also encouraging manufacturers to produce safer and more robust vehicles. Over the years, regulations have been implemented mandating features such as dual airbags, ABS with EBD, seat belt reminders, speed alert systems, and rear parking sensors in all vehicles. Additionally, efforts are underway to establish a localized crash test rating system named Bharat NCAP, as an alternative to the Global NCAP. While these safety measures may increase the cost of cars, they are considered worthwhile investments.
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