Brembo has at all times been thought-about the gold commonplace relating to brakes. From the highest-performing sports activities automobiles, to cutting-edge bikes, all the best way to rugged UTVs and ATVs, there’s little doubt that Brembo’s braking expertise is top-tier.
But up till not too long ago, Brembo’s merchandise have been reserved for premium machines. That, nonetheless, modified with the introduction of the Bybre model, in addition to the acquisition of Spanish brake specialist J.Juan. In these strikes, Brembo has made it clear that it desires to deal with the mass market head on. To that finish, the corporate is increasing into Southeast Asia’s manufacturing hubs.
From a large 40-million-euro funding, Brembo has arrange store in Thailand, within the hopes of increasing its industrial presence within the Southeast Asian market. Situated in Rayong province simply south of Bangkok, Brembo’s manufacturing facility will give attention to motorbike braking techniques for motorbike producers in Thailand. The new facility is ready to make use of round 150 individuals, with operations anticipated to start within the first quarter of 2025.
In Brembo’s official press assertion, CEO Daniele Schillaci defined that the ASEAN market is of key significance to Brembo’s enlargement initiatives. “We strengthen our position in the key two-wheeler segment and consolidate Brembo’s role as a Solution Provider for our customers operating in the country. With this investment, we lay the groundwork for further developments of our business in the ASEAN region,” he acknowledged.
As somebody who lives in Asia, I do know first hand simply how massive of a task bikes play relating to the day by day mobility of individuals within the area. And in nations like Thailand, Indonesia, and the Philippines the place I’m from, bikes and scooters drastically outweigh the variety of automobiles on the street at any given second. Naturally, this has resulted in lots of nations in Asia turning into manufacturing hubs for giant title manufacturers within the motorbike and automotive trade.
It’s price noting that Brembo’s motorbike enterprise accounts for about 13 % of the corporate’s revenues.
Brembo joins a protracted checklist of each producers and part suppliers which have arrange store in Thailand. Prominent firms like Ducati, BMW, and Triumph all have manufacturing amenities in Thailand that produce total bikes to cater to the rising calls for of the Asian market. Big tire manufacturers like Bridgestone and Michelin even have manufacturing amenities in Thailand to streamline prices and higher serve the native market.