Grand opening of Oslo showroom and local premiere of Lamborghini Revuelto
Sant’Agata Bolognese/Oslo, 16 June 2023 – Italian luxury car manufacturer, Lamborghini, is increasing its presence in Northern Europe by opening its first showroom in Norway. The grand opening in Lamborghini Oslo included the local debut of the brand’s first V12 super sports hybrid plug-in vehicle, the HPEV (High Performance Electrified Vehicle), in front of an exclusive group of guests. Stephan Winkelmann, the Chairman and CEO of Automobili Lamborghini, Federico Foschini, the Chief Sales and Marketing Officer, and Nils Tronrud, Chairman of XPND Group and Lamborghini Oslo dealership representative, attended the event.
“2023 is a very special year for Automobili Lamborghini, with the celebration of the brand’s 60th anniversary and the launch of our first V12 super sports hybrid plug-in HPEV,” said Winkelmann. “The opening of the first showroom in Norway is significant for us, as it allows our future customers in Norway to experience our brand, values, and super sports cars. We are thrilled to introduce the Lamborghini Revuelto to Norway, following its successful reception and strong orders in other markets.“
“As an entrepreneur and a car enthusiast, we are immensely proud and honored to represent Lamborghini in the Norwegian market,” said Nils Tronrud. “I still remember when I was a child, playing with car cards and learning about the technical details and design features of the iconic Lamborghini Miura, the first supercar ever. Being here today, opening our showroom and seeing the new Revuelto alongside the Miura, is like a dream come true for me.”
The opening event featured a special performance by the renowned Norwegian band Kickslip and DJ Boge. It also showcased a unique artwork by local artist Nicolay Aamodt, celebrating Automobili Lamborghini’s 60th anniversary. The artwork drew inspiration from the design and colors of Lamborghini’s most iconic models. The 150 guests had the opportunity to explore Lamborghini’s current lineup of super sports cars, including the recently launched Huracan Sterrato, which had its dynamic debut in Chuckwalla, USA. The 390 square meters showroom showcased a blend of Lamborghini’s past and future, with the presentation of the Lamborghini Miura, previously owned by Frank Sinatra, alongside the new Lamborghini Revuelto.[1]
The Europe, Middle East, and Africa (EMEA) region is the largest of the three Lamborghini regions, which also include the Americas and Asia Pacific, in terms of sales volume. Currently, the EMEA region consists of 32 markets, including Norway, out of the total 53 worldwide. After achieving a record-breaking sales year in 2022 with over 9,200 cars delivered globally, Automobili Lamborghini aims to further expand its brand network. In the EMEA region, where sales grew by 7% in 2022 compared to 2021, Lamborghini is now represented by 78 showrooms.
[1] The vehicle is not yet available for sale and is therefore not subject to Directive 1999/94/EC. The fuel consumption and emissions data are in the type approval stage.