Porsche is using the Rennsport Reunion 7 event at the Monterey Peninsula to showcase its Sonderwunsch experience, which offers customers the opportunity to create unique and customized Porsche vehicles. The Sonderwunsch program has been around since 1978 and allows customers to personalize their Porsche cars right from the factory. The options for customization are virtually endless, and customers can work with a dedicated team at Porsche to bring their dream car to life.

The Sky Could Be The Limit

Porsche Vice President of Individualization and Classic, Alexander Fabig, emphasizes that the Sonderwunsch program enables customers to dream big. For example, a customer could request a Panamera with a convertible top, and Porsche’s in-house team would work on the design and engineering aspects to make it a reality. Customers have the opportunity to visit Porsche’s facilities in Zuffenhausen for in-person consultations and get a comprehensive sense of the materials and options available.

Money Plus Time And Patience

The cost of a one-off Porsche car is determined by the complexity and level of detail requested by the customer. While there is no specific list or prequalification process, customers should expect the fee to start at around $100,000, in addition to the price of the base vehicle. However, there is currently an eight-year waitlist for Sonderwunsch projects, as the team is only able to accept around three new commissions per year. The actual build process can also take several years.

Where To Start?

Although the Sonderwunsch program is primarily focused on 911 models, Porsche also offers customization options for other vehicles, such as the Taycan. Existing Porsche owners can also bring their cars for updates and modifications, ranging from quality-of-life upgrades to full restomod projects. The Sonderwunsch experience allows Porsche enthusiasts to create their dream cars, and the company aims to increase its capacity to accommodate more projects per year and reduce the waitlist.