Munich. The BMW Group delivered a complete of two,555,341 BMW, MINI and Rolls-Royce automobiles to prospects final yr (+6.5%) – a brand new all-time gross sales excessive for the corporate. The BMW, Rolls-Royce and BMW Motorrad manufacturers additionally reported new document highs in 2023. In the fourth quarter, BMW Group gross sales climbed to 718,778 models, up +10.3% on the earlier yr.
“Thanks to close co-operation with our retail partners and driven by the strong performance of our associates, the BMW Group was able to achieve a new all-time sales high for 2023. Customers around the world appreciate our strong brands BMW, MINI, Motorrad and Rolls-Royce and in particular the choice of different drive technologies across the entire BMW Group product range“, said Jochen Goller, member of the Board of Management of BMW AG, responsible for Customer, Brands, Sales. “With our new, highly attractive and technologically outstanding vehicles, we were able to ramp up electromobility even more dynamically in 2023 and achieve the goal of 15% of total sales from fully-electric vehicles”, Goller continued.
Thanks to a powerful crew effort, the BMW Group as soon as once more managed to considerably improve its worldwide deliveries of fully-electric merchandise final yr to 376,183 models. This represents a year-on-year gross sales development of +74.4% for the corporate. In the fourth quarter, the BMW Group delivered 129,316 fully-electric automobiles to prospects (+47.7%). Its gross sales of fully-electric automobiles for the yr 2023 considerably outperformed the overall marketplace for fully-electric automobiles, underlining the corporate’s function as an e-mobility pioneer.
The BMW Group is assured it will likely be in a position to preserve its BEV development trajectory in 2024. With a spread of 18 fully-electric fashions spanning all its manufacturers’ primary segments, the BMW Group is laying a powerful basis for dynamic BEV development within the coming years: One in each 5 of the corporate’s newly delivered automobiles can have a fully-electric drive prepare this yr; by 2025, it will likely be one in 4. “We see continued excessive demand for our fully-electric merchandise and, based mostly on our robust, cross-brand product portfolio, anticipate to promote greater than half 1,000,000 fully-electric automobiles in 2024“, mentioned Goller.
BMW model as soon as once more tops world premium section in 2023
With a complete of two,253,835 automobiles delivered to prospects worldwide in 2023, the BMW model posted development of +7.3% from the earlier yr, with gross sales reaching a brand new all-time excessive. The BMW model was as soon as once more in a position to defend its main place within the world premium section final yr.
The model’s fully-electric automobiles, specifically, have been in excessive demand, with a complete of 330,596 models delivered to prospects in 2023 (+92.2%). Fourth-quarter deliveries of fully-electric BMW automobiles reached 113,458 models (+55.4%).
Models within the higher value section, such because the BMW 7 Series and the BMW X7, additionally benefited from robust demand in 2023. Fully-electric fashions, together with the BMW iX1* and the BMW i4*, specifically, have been among the many primary gross sales drivers. Last yr, the BMW X1, BMW 3 Series and the BMW X3 remained particularly common with prospects.
With the launch of the fully-electric BMW i5* final yr, the BMW Group now has a fully-electric possibility in every of its primary segments. The fully-electric BMW iX2* has additionally been added to the line-up. Later this yr, the primary fully-electric touring mannequin will make its debut as a part of the BMW 5 mannequin sequence.
BMW M GmbH grows gross sales considerably to achieve new milestone
With a complete of 202,530 efficiency and high-performance vehicles bought in 2023, BMW M GmbH posted its best-ever end result within the firm’s greater than 50-year historical past – a rise of +14.3% in comparison with the earlier yr. In addition to the profitable market launch of the M2*, XM* and M3* Touring high-performance fashions, the BMW i4 M50* fully-electric efficiency mannequin additionally deserves specific point out. Just just like the earlier yr, the BMW i4 M50 was the best-selling BMW M automotive and is a major instance of the systematic transformation of the model in direction of electromobility. The vary of battery-electric automobiles within the government and luxurious automotive section was rounded out by the BMW i5 M60* and the BMW i7 M60*.
Strong BEV development for MINI
The MINI model bought a complete of 295,474 automobiles (+0.9%) final yr, with gross sales of fully-electric MINI fashions up 3.5% to 45,261 models. The fully-electric MINI Cooper SE* launched in 2020 stays the best-selling MINI mannequin variant. The fully-electric MINI Cooper SE Convertible was launched onto the market final yr. The restricted version of 999 models bought out in most markets inside a number of weeks of the announcement. Fully-electric automobiles now make up 15.3% of whole MINI gross sales for the complete yr 2023.
The new MINI household will likely be launched onto the market over the course of 2024. The fully-electric MINI Cooper SE and MINI Cooper E will likely be joined by two additional fully-electric fashions, the MINI Countryman SE and the MINI Countryman E. Both the MINI Cooper and the MINI Countryman may even be obtainable with an inner combustion engine. The yet-to-be-unveiled new MINI Aceman, a compact five-seater crossover, will likely be a pure-electric mannequin as effectively.
Rolls-Royce ends 2023 with all-time gross sales excessive
Rolls-Royce Motor Cars loved a vastly profitable 2023, with robust world demand for its merchandise and Bespoke orders at document ranges. The model based mostly at Goodwood within the UK delivered 6,032 vehicles to prospects final yr – the best recorded in its historical past. Rolls-Royce reported gross sales development in many of the 50 markets by which it operates.
Significant development was additionally seen within the worth of the marque’s unrivalled Bespoke initiatives – the facets of each Rolls-Royce hand-built on the firm’s dwelling at Goodwood and that are totally private to the commissioning shopper. To assist the ever-increasing world demand for complicated and distinctive Bespoke initiatives, Rolls-Royce additional expanded its worldwide Private Office community: Shanghai opened in 2023, whereas places of work in Seoul and North America have been introduced for 2024. The firm additionally introduced substantial new funding within the Home of Rolls-Royce at Goodwood, UK, principally to increase capabilities for Bespoke, together with Coachbuild.
2023 was additionally notable for the introduction of Rolls-Royce Spectre*, the marque’s eagerly awaited, first fully-electric motor automotive. Deliveries of Spectre started as deliberate within the fourth quarter, with orders already stretching into 2025. Demand for all present Rolls-Royce fashions stays robust: Cullinan* is probably the most requested mannequin worldwide, adopted by Ghost*, with Phantom* remaining the marque’s pinnacle product.
BMW Motorrad crowns centenary yr with highest gross sales in its historical past
With a complete of 209,257 bikes and scooters delivered to prospects – a rise of +3.1% year-on-year, BMW Motorrad reported its highest-ever gross sales to mark its centenary yr. The Europe, Asia, North and Latin America areas, specifically, all posted new gross sales highs and made a significant contribution to BMW Motorrad’s document gross sales. The model’s compelling lineup, with profitable merchandise that outline their respective segments, together with the market introduction of common new fashions, just like the highly effective M 1000 R and the enduring R 1300 GS touring enduro, have been robust elements in its profitable efficiency in 2023.
BMW & MINI gross sales within the areas/markets
In the US, a complete of 395,741 BMW and MINI automobiles have been delivered to prospects between January and December 2023. This represents a rise of +9.4%.
In Europe, gross sales of BMW and MINI automobiles totalled 942,805 models for the complete yr 2023 (+7.5%).
In China, the BMW Group bought 824,932 BMW and MINI automobiles in 2023 (+4.2%).
In Germany, 281,986 BMW and MINI automobiles have been registered throughout this era.
BMW Group gross sales in This fall/YTD December 2023 at a look
|
|
4th quarter 2023 |
Compared with earlier yr % |
YTD December 2023 |
Compared with earlier yr % |
|
BMW Group Automotive |
718,778 |
+10.3% |
2,555,341 |
+6.5% |
|
BMW |
632,568 |
+11.6% |
2,253,835 |
+7.3% |
|
– BMW M GmbH |
58,865 |
+11.5% |
202,530 |
+14.3% |
|
MINI |
84,733 |
+1.3% |
295,474 |
+0.9% |
|
BMW Group electrified1 |
181,075 |
+20.3% |
566,486 |
+30.6% |
|
BMW Group BEV |
129,316 |
+47.7% |
376,183 |
+74.4% |
|
Rolls-Royce |
1,477 |
+11.9% |
6,032 |
+0.2% |
|
BMW Motorrad |
44,349 |
+1.8% |
209,257 |
+3.1% |
1BEVs and PHEVs
|
|
4th quarter 2023 |
Compared with earlier yr % |
YTD December 2023 |
Compared with earlier yr % |
|
Europe |
272,686 |
+10.2% |
942,805 |
+7.5% |
|
Germany2 |
76,039 |
+12.3% |
281,986 |
+11.7% |
|
Asia |
286,953 |
+10.2% |
1,070,142 |
+4.1% |
|
China |
222,021 |
+11.5% |
824,932 |
+4.2% |
|
Americas |
142,287 |
+8.1% |
480,380 |
+9.3% |
|
USA |
118,609 |
+5.8% |
395,741 |
+9.4% |
2Provisional registration figures
The supply figures reported on this press launch are provisional and will change up till the BMW Group Report 2023 is printed. Notes on how supply figures are ready will be discovered within the BMW Group Report 2022 on p. 67.
BMW Group Corporate Communications
Carolin Bachmann, Communications Sales
Telephone: +49 89 382-38801
Email: carolin.bachmann@bmwgroup.com
Dr Sina Unger, Communications Sales
Telephone: +49 89 382-47564
Email: sina.unger@bmwgroup.com
Eckhard Wannieck, head of Communications BMW Group, Finance, Sales
Telephone: +49 89 382-24544
Email: eckhard.wannieck@bmwgroup.com
Media web site: www.press.bmwgroup.com/deutschland
Email: presse@bmwgroup.com