Royal Enfield is among the many fastest-growing bike producers on the earth. Promoting the bike life-style in its purest type, Royal Enfield isn’t all about efficiency, expertise, or spectacular spec sheets, however fairly, a real and genuine motorcycling expertise. As a end result, its lineup consists of bikes which might be remarkably easy, fashionable, accessible, and straightforward to trip – maybe the very cause why the corporate has loved such reputation in recent times.
We lately talked about how Royal Enfield was gaining traction in markets just like the Philippines and Canada. This time round, the corporate has made its entry into the Turkish market, additional increasing its attain into a rustic with a rising fanatic base with regards to two-wheelers. Royal Enfield has inked a take care of Okay-Rides Motosiklet ve Bisiklet San. ve Tic. A.S., which is an organization that focuses on wholesale and retail of bikes, scooters, and mopeds. Okay-Rides is a subsidiary of Kibar Holding, considered one of Turkey’s most distinguished industrial establishments, and goals to open the primary Royal Enfield flagship retailer in Istanbul this spring.
2023 Royal Enfield Interceptor 650
Royal Enfield Continental GT 650
Commenting on the launch of the Royal Enfield model within the Turkish market, Gokhan Lokmanoglu, the Chief Corporate Development Officer of Kibar Holding, acknowledged, “the rising demand for bikes in Turkiye aligns completely with our mission to cater to and improve the aspirations of the quickly rising neighborhood of bike fanatics throughout the nation.” The firm is predicted to place up a enterprise mannequin that can sort out your complete lifecycle of bike possession – from gross sales and retail, to aftermarket and after-sales service. On prime of that, Okay-Rides additionally hopes to arrange rides and occasions to have interaction and develop the neighborhood.
Royal Enfield Super Meteor 650
Royal Enfield Chief Commercial Officer Yadvinder Sing Guleria expressed his pleasure whereas voicing confidence in Okay-Rides’ skill to develop the model within the Turkish market. “We are confident in their knowledge and deep understanding of the Turkish markets and with this association Royal Enfield will further strengthen its presence in the region’s mobility sector.”
Enfield is anticipated to roll out all of its standard fashions in Turkey, together with the 350 sequence which consists of the Meteor, Classic, Hunter, and Bullet. Of course, larger bikes such because the Interceptor and Continental GT 650, in addition to the Super Meteor, may even enterprise into Turkey. New fashions such because the refreshed Himalayan and Shotgun are additionally scheduled for launch.