This Press Kit provides an overview of Spectre, its design philosophy and position within the Rolls-Royce product portfolio. The original launch press release is available on Press Club , where you can also find pre-launch information about Rolls-Royce’s electric experimental models and heritage.
Background
In 1900, motoring pioneer The Hon Charles Stewart Rolls made a prediction in a magazine article about the potential of electric cars. He believed that they would be quiet, clean, and useful with fixed charging stations. It took over a century, but Rolls-Royce finally realized his vision with the launch of Spectre, the first fully-electric Rolls-Royce. Spectre represents a monumental shift for the brand, as Rolls-Royce aims to have its entire product lineup fully electric by 2030.
Spectre is an ultra-luxury electric super coupé, combining the signature Rolls-Royce experience with instant torque, silent running, and seamless gear shifting. It features a ‘Decentralized Intelligence’ system that enables exchange of information between vehicle functions, enhancing the renowned ‘magic carpet ride’. With its contemporary design and bespoke capabilities, Spectre ushers Rolls-Royce into a new, electric age.
Spectre Philosophy and Positioning
Spectre is the Rolls-Royce that changes everything – the world’s first ultra-luxury electric super coupé, ushering in the marque’s bold new all-electric future. It offers no compromises in terms of interior space, comfort, performance, or ride quality. Spectre is the spiritual successor to the Phantom Coupé with its visually striking design and bespoke personalization options.
Spectre clients appreciate fine materials, craftsmanship, and minimalist design. They often embrace sustainability and authenticity, reflecting their individual personalities and values. As a luxury icon, Spectre symbolizes their achievements and aspirations.
Engineering
Spectre represents Rolls-Royce 3.0 – the next generation of Rolls-Royce engineering. It is built on the all-aluminium Architecture of Luxury platform, specifically designed to accommodate an electric powertrain. The spaceframe structure offers exceptional stiffness and incorporates the battery for added acoustic insulation.
With its all-electric drivetrain, Spectre is powered by two Separately Excited Synchronous Motors (SSMs) producing a combined output equivalent to an internal combustion engine with impressive acceleration. It offers a range of 530km (329 miles) and fast charging capabilities.
Spectre features advanced technologies, including active lane centring, adaptive cruise control, and a sophisticated suspension system that ensures a smooth and stable ride. The digital architecture, known as Decentralized Intelligence, processes data closer to its source, enabling faster responses to driver inputs and changing road conditions.
Inside the cabin, Spectre offers technologically advanced bespoke features, such as Starlight Doors with illuminated ‘stars’, an illuminated fascia, and personalized seat designs. The exterior design draws inspiration from diverse sources, resulting in a sleek and aerodynamic profile.
Overall, Spectre represents a bold leap forward for Rolls-Royce, combining its legendary craftsmanship with cutting-edge electric technology.
Executive Quotes
“Spectre possesses all the qualities that have secured the Rolls-Royce legend. This incredible motor car, conceived from the very beginning as our first fully-electric model, is silent, powerful and demonstrates how perfectly Rolls-Royce is suited to electrification. Spectre’s all-electric powertrain will assure the marque’s sustained success and relevance while dramatically increasing the definition of each characteristic that makes a Rolls-Royce a Rolls-Royce.” – Torsten Müller-Ötvös, CEO, Rolls-Royce Motor Cars
“It is a highlight of my professional life to have developed Rolls-Royce Spectre, the car which propels Rolls-Royce into its bold, electric future. Such a remarkable car requires a remarkable testing programme, and I am enormously proud that Spectre has now completed what has been the most arduous schedule ever conceived for a Rolls-Royce motor car. Rolls-Royce Spectre brings the future of this great marque into the present.” – Dr. Mihiar Ayoubi, Director of Engineering, Rolls-Royce Motor Cars
“We have designed Spectre as a true Rolls-Royce, with a strikingly modern yet timeless aesthetic, which brings our marque’s design language and Bespoke capabilities into a new, electric era. Spectre’s interior wraps itself around those inside the car, whilst enchanting Bespoke features surprise and delight, showcasing the very outstanding skill and artistry of our world-renowned designers and craftspeople.” – Anders Warming, Director of Design, Rolls-Royce Motor Cars
“The electric car is perfectly noiseless and clean. There is no smell or vibration. They should become very useful when fixed charging stations can be arranged.” – The Hon. Charles Stewart Rolls, Co-Founder, Rolls-Royce, 1900