Rolex Reflects On Its Memories From Monterey Car Week 2023

Rolex Reflects On Its Memories From Monterey Car Week 2023

Rolex Reflects On Its Memories From Monterey Car Week 2023

Last week, the Monterey Peninsula hosted an impressive collection of automotive excellence, ranging from historic gems to futuristic innovations. Enthusiasts and collectors gathered to celebrate the legacies of influential manufacturers, and Rolex, a partner of California’s automotive events since 1997, continued to play a significant role.

On Thursday, August 17th, the Pebble Beach Tour d’Elegance showcased design and style from various decades. Presented by Rolex, the event allowed locals and enthusiasts to immerse themselves in the beauty of classic cars. For the 2023 edition, the tour included a scenic drive to Big Sur. The 20th anniversary of The Quail, A Motorsports Gathering took place on Friday, August 18th, at the Quail Lodge & Golf Club. The event featured more than 200 culturally significant vehicles, and the remarkable 1956 Ferrari 410 Superamerica ‘Super Fast’ was awarded the prestigious Rolex Best of Show title.

The preceding days were equally extraordinary; the Rolex Monterey Motorsports Reunion celebrated racing heritage at the WeatherTech Raceway Laguna Seca, paying tribute to the 70th anniversary of Corvette. Over 400 vehicles displayed nearly a century of motorsport history, illustrating the passion for preserving these historic automobiles for future generations to enjoy.

The grand finale, the renowned Pebble Beach Concours d’Elegance, took place on Sunday, August 20th, at the legendary golf course. The 18th fairway sparkled with pristine cars from 1906 to 1998, with special emphasis on leading brands like Lamborghini, McLaren, and Porsche showcasing their iconic models. The event reached its peak when the 1937 Mercedes-Benz 540K Special Roadster was named the Best of Show, and owner Jim Patterson received a specially engraved Oyster Perpetual Datejust 36 from Rolex. Monterey Car Week 2023 was more than an automotive event; it was a heartfelt tribute to the automotive masterpieces that shape our lives and provide a glimpse into the future of motoring.