Revised marketing strategy to carry 30 new Nissans by 2026

Revised marketing strategy to carry 30 new Nissans by 2026

Revised marketing strategy to carry 30 new Nissans by 2026

Nissan will launch 30 new cars over the following two years, as a part of a revised marketing strategy dubbed The Arc.

Sixteen of them will use electrified powertrains, whereas 60% of Nissan’s present combustion-engined automobiles can be refreshed.

Six all-new fashions are promised to be launched in Europe, with Nissan aiming for EVs to comprise 40% of its gross sales within the area by 2026. 

The Japanese agency is ready to considerably ramp up its electrification efforts after 2026, launching an extra 20 hybrids, plug-in hybrids and EVs.

It expects electrified automobiles to account for 40% of its world gross sales combine by 2026 and 60% by 2030 – up by 5% in contrast with the forecast launched in February 2023, which in flip was 5% larger than that printed in 2021.

As a part of its The Arc plan, Nissan goals to carry the price of its electric cars into line with its ICE automobiles by 2030, utilizing next-generation batteries and new improvement and manufacturing methods.

Key to slashing costs would be the improvement of electrical automobiles in “families” based mostly round EV-specific architectures, mirroring the method utilized by the Renault Group, Stellantis and the Volkswagen Group, amongst others.

The first automotive based mostly on a brand new platform will arrive in 2027, and subsequent fashions based mostly on it is going to be 4 months faster and half as costly to develop, in accordance with Nissan.

Nissan 30 cars by 2026 teaser – rear

Platform sharing can even enable the agency to undertake a brand new modular manufacturing methodology, lowering manufacturing occasions by 20%.

Nissan stated it’ll additionally look to group supply elements to chop prices. This comes after it final week introduced plans to collaborate with Honda on the procurement of components for future EVs.

The agency additionally believes it could possibly “significantly enhance” nickel-manganese-cobalt (NMC) batteries, comparable to these used within the present Ariya electric SUV, to double vitality density and halve charging occasions.