PEUGEOT and YellowKorner Photography have teamed up to explore the concept of allure through the art of photography. In this collaboration, five artists were challenged to capture allure in their own unique ways.
Each photographer chose their own location and interpretation of allure, resulting in a collection of images that are as captivating as they are distinct. Short documentaries were also created to showcase the journey of each artist.
TURNING ALLURE INTO A WORK OF ART
Teresa Freitas, Mister Fifou, Laurent Baheux, Oliviero Toscani, and Laurence Laborie each express allure in their own artistic ways.
Teresa Freitas – The Atlas of Colours
Location: Morocco, North Africa
Teresa’s focus is on the beauty of colors. Her journey took her to Morocco, where she used her PEUGEOT 208 to capture the delicate and poetic expression of her favorite colors. The result is a floral shoot in pastel tones that reflects her artistic world.
Laurent Baheux– Into the Kenyan Wild
Location: Kenya, East Africa
Laurent ventured into the animal kingdom of Kenya with his PEUGEOT Landtrek to capture the raw and natural allure of wildlife. His work showcases the strength, beauty, and pride of the majestic lions.
Mister Fifou – Looking for Pride
Location: Montreuil, France
As an artistic director for famous rappers, Mister Fifou brought his unique perspective to urban culture in his shoot with the PEUGEOT 408. His portrayal of allure is electric, powerful, and full of pride.
Oliviero Toscani – Pure Tuscany
Location: Tuscany, Italy
Oliviero chose Val d’Orcia in Tuscany as his backdrop to explore the man-made allure. With his PEUGEOT 408, he captures the harmonious blend of human intervention and the natural environment.
Laurence Laborie – Woman to woman
Location: Lanzarote, Spain
Renowned fashion photographer Laurence embarks on a glamorous road trip in Lanzarote with her PEUGEOT 308 to capture the allure of womanhood. Her model embodies strength, magnetism, enigma, charisma, and modernity.
SHOWCASING ALLURE ACROSS THE WORLD
The collaboration between PEUGEOT and YellowKorner goes beyond photography and documentaries. Major exhibitions featuring the artists’ work will be held in YellowKorner galleries across Europe. A special private viewing will take place at the Paris gallery, La Hune, on October 11th.
The exhibition will be attended by key figures, including PEUGEOT Global CEO Linda Jackson, PEUGEOT Global Marketing Director Phil York, YellowKorner Co-Founder Alexandre De Metz, YellowKorner CEO Sylvain Potemski, and YellowKorner President Alexis Despature.
In addition to the exhibitions, the project’s artworks will be displayed in Peugeot retailers’ showrooms, and photographs will be available for purchase on the YellowKorner website.
To watch the video of this project, click here.