New Lexus Trademark Filing Indicates Possible Return of the LFA

New Lexus Trademark Filing Indicates Possible Return of the LFA

New Lexus Trademark Filing Indicates Possible Return of the LFA

In late 2021, Lexus announced plans to develop a successor to the iconic LFA. While it is still a few years away, a recent trademark filing suggests that the luxury brand is furthering its intentions for this new model. Toyota Motor Corporation has filed a new trademark application for the “LFA” word mark with the US Patent and Trademark Office.

It is too early to know for certain what name Lexus will give to its upcoming supercar. When it was first teased nearly two years ago, it was referred to as the Lexus Electrified Sport, which is not particularly thrilling. LFA seems like a more fitting name, but the recent trademark filing could also be a proactive measure from Toyota to safeguard its intellectual property. Lexus may ultimately decide not to use the LFA name again.