“Manufacturers will do some pre-release awareness-raising – whether or not print media, on-line, digital or closely focused in the direction of the client database – for 3 weeks earlier than the film launch and several other weeks afterwards.

“This often goes through a specialist agency like ours. We get the scripts, then go to clients and explain the opportunity. Manufacturers and production companies will sometimes deal directly, though.”

They contemplate the character, synopsis, target market and launch territories however guarantee it avoids pitfalls like affiliation with drink-driving.

“It’s in the film’s interest to ensure manufacturers exploit it as much as possible across all platforms,” provides Kellaway.

Consider, he says, the worldwide communication may of the likes of BMW: promote the automobile, promote the film.

Freelance ‘action vehicle co-ordinators’ (there are possibly a dozen of them within the UK) know the businesses and producers and perceive the element of related automobile and placement.

One win arising from Kellaway’s deep understanding is Renault inserting a automobile within the current Netflix sequence Bodies. The automobile featured was the Scenic Vision, which on the time of manufacturing technically didn’t exist but – however that didn’t get in the best way.