The 2024 mannequin launch offensive for the German luxurious automotive model contains three electrical vehicles too

Mercedes-Benz India has loved a extremely profitable 2023 as its most profitable yr but. 2024 marks 30 years within the nation for the German luxurious automotive marque and it has massive plans for 2024 as nicely when it comes to new merchandise for the market, recent investments and spreading their pan-India community.

What’s the plan?

Mercedes has confirmed that it plans to deliver over a dozen new fashions to India in 2024 and has already began the tally with the current market entry of the facelifted GLS SUV. The model has said will probably be focussing on SUVs and over 50 % of those new launches might be top-end fashions, following its personal purchaser’s developments. Its 2024 launch offensive may also embrace three EVs, possible together with the EQS SUV and EQE sedan.

In addition, Mercedes has introduced Rs 200 crore price of funding in 2024 to boost manufacturing capability and for launching the brand new fashions and applied sciences. It may also open 20 extra workshops and develop its presence to 10 new cities – Jammu, Amritsar, Agra, Kanpur, Patna, Udaipur, Ranchi, Valsad, Kannur and Kottayam. 

Mercedes-Benz India 2023 Highlights

This previous yr was the largest ever for the model with essentially the most gross sales and most vehicles produced, having fun with a year-on-year development of 10 %. Over 17,000 Mercedes fashions have been delivered in 2023, with 55 % of the demand for SUVs (led strongly by the launch of the new GLC SUV) and the remaining for sedans. EV fashions accounted for 4 % of gross sales within the earlier yr. Mercedes present line of EQ electrical fashions contains the EQS, EQE SUV, and EQB SUV.

Which new Mercedes-Benz are you most excited for in 2024? Let us know within the remark part under.