Mercedes-Benz is set to redefine the future of mobility and auto innovation at the IAA Mobility 2023 event from September 5 to 10. The highlight of the event will be the world premiere of the Concept CLA Class, an hyper-efficient electric vehicle that promises groundbreaking aesthetics and an impressive range of more than 466 miles. The Concept CLA Class is built on the all-new Mercedes-Benz Modular Architecture (MMA), showcasing the brand’s commitment to long-range electric mobility.
The new electric powertrain of the Concept CLA Class, derived from the VISION EQXX program, is remarkable. It offers impressive energy consumption figures of around 12 5.2 mi/kWh. In addition, Mercedes-Benz launches its global marketing campaign “Defining Class since 1886” in Munich, featuring a 60-second brand film and billboards across German cities.
The Mercedes-Benz Pavilion at the Munich Residence is a captivating hub showcasing the brand’s latest range of electric and electrified vehicles, including the new EQA, EQB, EQV, EQE, EQS, and EQS SUV. From luxury SUVs to performance saloons, the Pavilion provides a comprehensive view of the brand’s electric future. Visitors can also enjoy electric vehicle test drives and live music performances, enhancing the cultural experience of the event. In summary, Mercedes-Benz at IAA Mobility 2023 is an automotive innovation showcase.