Infiniti Believes an Electric Sedan is the Right Choice for Its Customers
Motorsport

Infiniti Believes an Electric Sedan is the Right Choice for Its Customers

Infiniti Believes an Electric Sedan is the Right Choice for Its Customers

Many automakers are placing their bets on electric SUVs, and for good reason – they are incredibly popular. However, Infiniti has a different approach in mind. The company’s first electric vehicle (EV) will be a performance sedan inspired by the stunning Vision Qe Vision concept that debuted at the Japan Mobility Show. Infiniti believes that an electric sedan could be the key to early success by tapping into the passion that customers have shown for the brand’s four-door and performance products.

Bob Welby, Senior Director of Operations at Infiniti, explains the company’s rationale: “For the US market, the sedan segment is still very relevant. We have a rich history, heritage, and a huge following of passionate fans… So, with that kind of passion, we always receive requests for that kind of vehicle.”

Infiniti Vision Qe Concept

Many people still associate Infiniti with iconic sedans like the G35 and G37, which were known for their strong performance and challenged the status quo of the sport sedan market. In a similar vein, Infiniti’s current lineup only includes one sedan, the gas-powered Q50, which is available with up to 400 horsepower. While specific details about the production version of the Vision Qe are not yet available, it is highly likely that Infiniti’s first EV will offer even more thrills than the current Q50 Red Sport range, given that many high-performance sedans are now fully electric.

Infiniti Vision Qe Concept

Infiniti will incorporate its signature design elements into the forthcoming EV, ensuring a unique and recognizable visual identity. Welby remarks, “Design has always been one of our standout features… Our history also highlights the ‘joy of driving,’ so you can expect to see those cues in our DNA.”

While the Vision Qe will take center stage initially, Infiniti is not neglecting the electric SUV market. The company recently announced the Vision QXe concept, an all-electric SUV prototype that is scheduled for production.

Welby concludes, “SUVs have become another strong category for us over the past decade… We also teased that last night with the QXe concept. So, it will definitely be part of our story.”