Today, Infiniti made an announcement regarding the update of its brand identity. The luxury automaker has introduced a refreshed logo and badge, as well as a new retail experience.

The new Infiniti logo is not a drastic departure from the current design, and the changes made are subtle. This marks the fourth iteration of the logo since the company’s establishment in 1989. The logo symbolizes an infinite road leading towards the horizon, and the updated emblem further accentuates this concept. The bottom opening of the logo is now wider, which narrows the outline of the road. The road no longer terminates at a point, which places greater emphasis on the horizon.