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FIAT is turning into increasingly more international: in 2023, the items offered worldwide elevated by 12% to a complete of 1.35 million.
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The Brand is the chief in 4 home markets with a market share of 21.8% in Brazil, 12.8% in Italy, 15.7% in Turkey, and 78.6% in Algeria.
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In Europe, the 500e led the electrical metropolis automotive marketplace for the second yr in a row.
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The Fiat Professional Ducato was the primary LCV of Stellantis Group, in Europe.
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In 2023 FIAT is the Stellantis main Brand by quantity worldwide, for the third yr in a row, and chief in South America with a 14.5% market share.
FIAT in 2023 has elevated its international gross sales quantity by 12%, registering a complete of 1.35 million offered items worldwide, thus, taking the highest spot for Stellantis by way of gross sales quantity. Its international management is highlighted by the numerous leads to Europe, South America, and Middle East, and Africa. In reality, the model is main in its 4 “domestic markets” with a share of 21.8% in Brazil, 12.8% in Italy, 15.7% in Turkey, and 78.6% in Algeria with completely different nameplates on the prime, respectively: Fiat Strada in Brazil, Panda in Italy, Tipo in Turkey and Algeria.
Olivier Francois, FIAT CEO and Global CMO of Stellantis, said: “Over the last year, we have grown globally, consolidating our position as a global player and, for the third year in a row, FIAT has proven to be the number one Stellantis Brand in volume, globally scoring +12% versus last year thus contributing to the Group’s excellent results.” And continues “In 2023 in Europe we launched two new important products: the new Fiat 600 – which marks the return of FIAT in the B segment – and the new Topolino. Together they will make even more robust our leadership in the offer for a more and more urban sustainable mobility. In South America FIAT confirmed its leadership with 14.5% market share, together with its leadership in Brazil. In Middle East and Africa, we also confirmed our key role in Turkey and, thanks to the new Plant in Algeria, we entered a new important market, taking its leadership. Therefore, we are set for a great 2024. And soon the season two of FIAT will begin, giving life to the other side of our love brand, the one that stands for inclusive, ingenious, Italian and furthermore global.”
Europe
The spearhead of FIAT’s electrification technique final yr, the 500e, was Europe’s primary within the A+B BEV section with a market share of 14.7%, up 0.3 pt. in comparison with 2022. It additionally ranked first in Italy, Germany, Spain, Belgium, and Austria; and second in France.
In the city-car market, FIAT registered greater than 230,000 Fiat 500 (excluding its BEV model) and Panda, achieved a share of 44.4%, confirming FIAT’s European supremacy.
Among the Commercial Vehicles, FIAT Professional Ducato was primary within the Stellantis Group, rating seventh within the LCV market total in Europe.
In Italy, FIAT is the market chief in passenger vehicles with 175,000 items offered, amounting to 11.1% of market share within the full yr.
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The Fiat Panda Hybrid, made in Pomigliano, was the Italian greatest vendor, for the twelfth yr in a row. Together with the Fiat 500 Hybrid the Brand reached 66.5% of share.
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The Fiat 500e, made in Torino Mirafiori, was the best-selling electrical metropolis automotive in Italy.
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Fiat 500X, produced in Melfi, has grown by 25% in comparison with 2022.
FIAT Professional was the market chief in business autos, with 51,000 registrations amounting to a market share of 26.1% in 2023. Specifically, the Fiat Ducato, Doblò, and Fiorino ranked first of their respective segments, whereas the Scudo was second with a development of two.9% in comparison with the earlier yr. In addition to that, the Fiat Professional Ducato, made in Atessa (Italy), was the very best vendor in its dwelling nation with over 21,900 registrations and a market share of 29.4% (+ 10% in comparison with 2022).
Rest of Europe: In 2023 FIAT grew in France with nearly 60,000 items registered (up +7.2% on 2022), amongst which 33,000 had been Fiat and Abarth 500, of which 24,000 had been of their electrical variations.
In Germany, 500e is the very best vendor within the BEV A+B section and FIAT Professional registered a 40% development in quantity and +1.3 pt. market share.
The 500e additionally dominated in Spain, gaining the title of the best-selling electrical city automobile within the A+B section, whereas the Fiat 500 was the best-selling city automobile within the A section for the seventh yr in a row. Also in Spain, FIAT Professional registered a gross sales development of 28%.
South America
In 2023, FIAT grew in South America the place the Brand was the chief with a market share of 14.5% and greater than 542,000 registered items (45,300 vehicles greater than in 2022), some 94,600 vehicles forward of second place.
In Brazil, FIAT secured its management within the Hatch class (with greater than 140,200 items and 22.6% section share), pickups (172,000 vehicles and 42.6% share), and vans (26,250 items and 44.5% share). In the latter, development was 20% in comparison with the earlier yr. It is notable that within the section of vans and lightweight business autos, FIAT has been primary within the common class for over 15 years. And, for the third yr in a row, Fiat Strada was the highest vendor with 120,600 items and a 5.5% market share. In the SUV section, the Fiat Pulse and Fastback had 86,200 items offered over the yr and a powerful development of 43%.
In Argentina, Fiat Cronos has been main the market since 2021, holding the primary place in B-Sedan with a 71.3% share. It’s additionally the second most manufactured mannequin within the historical past of FIAT in Argentina, with greater than 350,000 items produced, whereas Strada retains the primary place in B-Pickups with a 79.4% share.
Middle East & Africa Region
The efficiency within the MEA Region can also be fairly outstanding, particularly within the Turkish market the place FIAT is the primary automotive model to keep up a steady five-year management streak, accounting for 15.7% of the market share, additionally due to the Fiat Egea which is the best-selling automobile in Turkey for the eighth yr in a row. The Fiat Fiorino contributes to glorious outcomes, being the very best vendor within the LCV section.
In addition, FIAT has set the trail for its future additional enlargement in MEA, first re-entering the Algerian market in March 2023 and introducing six fashions to fulfill the various mobility wants of retail and enterprise prospects. Here, FIAT is the market chief with a market share of 78.6% and greater than 50,000 autos offered final yr. Customers selected Fiat 500 Hybrid, Tipo, and 500X as their favourites within the passenger automobile section, whereas Doblo, Scudo and Ducato are essentially the most offered utility autos. The finish of 2023 additionally noticed the introduction of an thrilling new mannequin, the Fiat Titano.
Turin, twentieth February 2024
ENDS
Contact:
VINCE CLISHAM
HEAD OF PUBLIC RELATIONS
vincent.clisham@stellantis.com
TEL +44(0)7835 114390
LUCINDA INGGS
PUBLIC RELATIONS MANAGER
lucinda.inggs@stellantis.com
MICHAEL ARNOLD
PRESS FLEET MANAGER
pressfleet@stellantis.com
JEREMY TOWNSEND
COMMUNICATIONS DIRECTOR
jeremy.townsend@stellantis.com