General Motors (GM) is committed to revolutionizing all of its brands towards electric vehicles (EVs). By 2030, GM plans to make Cadillac an all-exclusive EV brand. Cadillac aims to compete head-to-head with Tesla, the EV market leader, and wants to change the game. To target different segments, Cadillac will release the Lyriq to compete with the Tesla Model Y and the Celestiq to compete with the Rolls-Royce Spectre. This bold move by Cadillac will certainly catch the attention of other giants in the industry such as Ford, Nissan, Tesla, Rolls-Royce, and Bentley.

Related: 10 Reasons Why The Rolls-Royce Spectre Is Worth Over $400,000

Cadillac Has The Might To Take On Both Tesla And Rolls-Royce

Front three quarter shot of Cadillac Lyriq parked outside of a buidling

The Lyriq is Cadillac’s first electric vehicle that will compete with the Tesla Model Y, Ford Mustang Mach-E, and Polestar 3. This SUV features an all-wheel-drive version with a range of 307 miles, 500 horsepower, and 450 pound-feet of torque. The Lyriq offers a 33-inch diagonal screen, Apple CarPlay, and Android Auto. The base model starts at $58,000 and the top-of-the-line model costs over $70,000.

Cadillac Lyriq Sport Specs

The Celestiq is a luxurious sedan that will rival brands like Rolls-Royce, Bentley, and Mercedes. This sedan offers 600 horsepower, a 300-mile range, and can go from 0 to 60 MPH in 3.8 seconds. The Celestiq is expected to cost around $300,000.

Cadillac Celestiq Specs

Cadillac also has plans for the Escalade IQ, a three-row electric SUV expected to start at over $100,000.

Related: 15 Solid Alternatives To The Tesla Model Y

The Cutting-Edge Ultium Platform: The Secret Ingredient To Potential Success

Wide shot of three battery skateboards built using the Ultium platform

The Ultium platform, developed in collaboration between General Motors and LG, is the key to Cadillac’s potential success. The platform’s design allows for efficient packaging of batteries, maximizing space and power. It also incorporates advanced chemistry that reduces cobalt usage by 70 percent and extends battery life. With the Ultium platform, Cadillac’s vehicles can easily achieve the industry-standard 300-mile range.

Related: Why The Cadillac Lyriq Is The Best Electric SUV

GM’s Undivided Attention To Make Cadillac An Exclusive EV Brand

2024 Cadillac Celestiq interior shot

GM is fully committed to making Cadillac an exclusive EV brand. The company has divested from money-losing projects like its European brands, Opel and Vauxhall, to focus on investing in the future of its own brands, especially electric vehicles. GM plans to invest over $81 million in the Celestiq project alone, demonstrating its seriousness about Cadillac’s electrification. Cadillac aims to have a fully electric lineup by 2030, but it will have to convince current Escalade owners to upgrade to its electric version. In addition to electrification, Cadillac has set a goal to run its operations in the United States on 100 percent renewable energy by 2025, showcasing its commitment to sustainability.

A rear 3/4 view of Cadillac Celestiq on a plateau overlooking mountains in the background

Only time will tell if Cadillac can successfully challenge automotive giants like Tesla and Rolls-Royce. However, their transition to electric vehicles is a necessary step in the industry, and Cadillac seems to be moving in the right direction. One potential challenge for Cadillac could be the production capacity of the Ultium platform’s batteries. Overcoming this challenge and ensuring a sufficient supply of batteries will be crucial for the success of Cadillac’s EV lineup and to compete with Tesla and other automakers.