India is one of the largest motorcycle markets globally. In 2022, over 16 million new motorcycles were sold in India, where motorcycles are considered essential for daily mobility. Hero MotoCorp, a key player in the Indian motorcycle market, has gained recognition for its partnership with Harley-Davidson and the launch of the highly anticipated X440 model. Though Hero primarily operates in Asian and Latin American markets, it is one of the largest motorcycle manufacturers in the world in terms of sales volume alone.

In June 2023, Hero MotoCorp achieved remarkable sales figures by selling 436,993 motorcycles in India. This represents a substantial market share of around 32 percent, indicating that many Indian commuters rely on Hero’s motorcycles for their transportation needs. With the monsoon season approaching and positive economic indicators like the upcoming festive season, Hero MotoCorp anticipates even higher demand throughout the rest of 2023.

The launch of the Harley-Davidson X440 model will undoubtedly enhance Hero’s reputation not only in the Indian market but also globally. This small-displacement Harley holds the distinction of being Harley-Davidson’s smallest model with a single-cylinder engine in its modern lineup. Additionally, the X440 marks Hero MotoCorp’s entry into the premium segment, positioning itself against other esteemed Indian manufacturers such as Royal Enfield and Jawa.